- Master of Disguise is a campaign that combines a hip-hop music video, an app, and a storybook to expose the dangers of excessive sugar consumption.
- It is a cross-platform effort focused on education aimed at improving children’s ability to identify sugars.
- It was created for Hip Hop Public Health, a nonprofit organization that harnesses the culture, music, art, and science of hip hop to improve health equity.
Master of Disguise is a campaign that combines a hip hop music video an app and storybook to expose the dangers of excessive sugar consumption.
The public health campaign, ‘Lil Sugar – Master of Disguise’, is a multi-platform, education-focused effort aimed at improving children’s ability to identify sugars in the foods they eat every day, even those that don’t seem to be.
It was created for Hip Hop Public Health, a nonprofit organization that harnesses the culture, music, art, and science of hip hop to improve health equity.
The team turned to iconic rapper Darryl “DMC” McDaniels of Run-DMC
To get the message across, the team turned to iconic rapper Darryl “D.M.C.” McDaniels of Run-D.M.C.. McDaniels voices the animated character from LilSugar, a mischievous sugar cube that can change shape, change its name and disguise itself to go unnoticed in all kinds of food.