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The film market consolidated categories such as superheroes, which has become a very profitable one in merchandising and franchises.
As Marvelother production companies that have joined the sale of superheroes with extensive franchises have been Warner and DC.
The Marvels increase the supply of superheroes and join the market.
The Marvels Activate your advertising and launch the trailer of the story with which Marvel Studios insists on continuing to sell superhero plots.
The Numbers identified in 2022 what were the highest grossing film genres and it was found that the action, main plot of superhero stories is the most popular with about 65 billion dollars in box office revenue.
“Between 1995 and early 2022, adventure was the highest-grossing film genre at the so-called North American box office, which consists of Canada and the United States. Adventure films posted box office receipts of nearly $65 billion in that period. . It was followed by action movies with more than 50 billion dollars in revenue,” he explained. Statista by presenting the previous study exclusively for subscribers.
The Marvels activate advertising
The Marvels activated the publicity of its film installment and on this occasion, the well-known story revives Marvel Studios on the cinematographic stage now with a plot starring Brie Larson in her role as Captain Marvelnext to Teyonah Parris in the role of Monica Rambeau and Vellani Magnet as Kamala Khan.
The new film installment tells us the story of three superheroes who begin to exchange places with each use of their power.
When the trailer was released as part of the advertising campaign, comments have not been lacking.
“The idea of the characters changing places every time they use their powers is a great idea, really excited to see how creative the fight scenes get with that in mind,” commented one user, while another managed to write that “samuel l jackson as Nick Fury is legitimately one of the best casting choices in comic book movie history. It never gets boring when you’re on a project. Marvel”.
As The Marvelswhich has activated its publicity with the first trailer for the film, there are already other film installments that have managed to attract the attention of audiences, as happened with Mario Bros.
The premiere of mariom bros it even added exhibitors such as Cinemex, to the formula in which now the stories are no longer only shown in premieres, giving clues to future installments following a franchise model, now they are licenses used by theaters to make these stories become a pretext to ensure that proposals such as Super Mario Bros. The Movie are now immersive shopping experiences, with the theme of the famous Japanese video game.
To make it possible, the chain had the idea of updating the application and moments such as the reservation of seats became an opportunity to use graphics related to the video game, to start with the experience when reserving seats to watch the tape.
“Cinemex also launched a special edition Cine Fan Card with 6 different versions that include the most iconic characters from the franchise: Mario, Luigi, Bowser, Princess Peach, Todd and Donkey Kong. They are collectible, get them all at a price of 55 pesos each and enjoy 20 tickets and 20 combos at a special price”, explained the brand.
Both cases allow us to see the value of fictional stories and how the characters in these plots are the best pretext to consume these stories.
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