The cream universe meets expectations every date that Universitario plays at the Monumental…
As of today, to date, the box office income has equaled what was done all of last year (2022). It is an incredible fact. In five games, counting the Noche Crema, the classic, Cienciano for the Copa Sudamericana, ADT, plus the season ticket, the income from all of last year in terms of box office has already been matched. This is very good news, and we still have a long way to go in the year. In addition, three games for the Copa Sudamericana, the truth is that it is something that has never happened in the club.
How much more or less are we talking about in terms of numbers?
More than ten million soles.
The opening fixture is favorable for the ‘U’: five home games. In addition, those of Copa Sudamericana…
Yes, we still have several games from the Apertura tournament, including Sporting Cristal, and the Copa Sudamericana. The truth is that we are very enthusiastic about the mass of the fans, the theme of the stadium, the experience they live, it is a party. Also, when the team wins the general circle is completed. The south grandstand, general, the work with the bars, etc. Many activations in the stands with different brands, new companies to activate in the stands. Now with the giant screen, the perennial is already arriving in April. We are enjoying musical shows, each event is done in a different way in favor of the fan.
The fan also adapted to going to the stadium at night, since the team mostly plays at that time (8:30 pm) at home…
We seek to improve. In the match with Cienciano, already with a closer relationship with the palquistas. We are giving the parking service, around 600 cars, with an agreement with the palquistas. In addition, we are focused on improving the traffic issue. Unfortunately there is only one way of entry, which is through Javier Prado, but exits take time due to the same traffic. We are working with the authorities to give them an improvement with a road plan. Always improving. We are working with ATU, which is for the runners, all the dates, they have a special area to load all the fans, they give them a quick entry and exit. Now with the ATU buses it is prepared to transport a large number of fans.
How much do you expect to raise with the Copa Sudamericana matches?
The stadium can accommodate up to eighty thousand people, sixty thousand in the stands and twenty thousand in the box, the party that is generated through the pressure is very strong. In addition, the economic income that can be added in the stands. We have three games for the Copa Sudamericana and we plan to raise more than four million soles at the box office. It is what we expect as a base. We are very interested and happy to be able to generate comfort for the fans, so that they can enjoy the benefits in the stadium.
Universitario is always an attractive brand for advertising…
We have found everything that is our clothing, and this year new brands have been added. Now what we are working on is the women’s soccer tournament, for example, since there are new brands, a lot of sponsorship, due to the investment that has been made. It has grown a lot compared to last year. There is good news for women’s football.
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