The campaigns take into account values such as sustainability and the strength of their consumers.
trash director
United Airlines named Oscar the grump from Sesame Street as its first Chief Garbage Officer. United Airlines’ new consumer education campaign is designed to promote the expected benefit of using sustainable aviation fuel more broadly.
Advertiser: United Airlines
Agency:72andSunny
Country: USA
The ant
Kraftringen is an electrical company operating in southern Sweden that has chosen ants as a symbol of strength and resilience in all its advertising campaigns, since they symbolize “that a person does not have to be big to be strong”. Together with Pool Communications, Filmic Art has created a series of advertisements where ants come to life in 3D.
Advertiser: Kraftringen
Agency: Pool Communications
Country: Sweden
Chess
This cinematic-style campaign follows the story of a young man challenging a more experienced chess player and the journey he undertakes, mentored and motivated by his older mentor to learn the lessons of the game and the qualities it takes to succeed.
Advertiser: nedbank
Agency: Joe Public United
Country: South Africa