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Through a TikTok video, Marcus Dantus addresses entrepreneurs and gives advice on how to find a good business opportunity.
Currently, in Mexico, there are more than 4.4 million entrepreneurs, according to data from the Association of Entrepreneurs of Mexico (ASEM).
The fact stands out that, regarding the percentage of entrepreneurs in the country, 61 percent are men, while only 39 percent are women.
Marcus Dantus, one of the entrepreneurs who appeared on the Shark Tank programoffers some advice to entrepreneurs to find business opportunities.
Every year, in emerging economies, the theme of entrepreneurship gains more strength, especially in the female population.
The arrival of the pandemic had a direct impact on people’s economy, with unemployment being one of the greatest effects generated as a result of the health emergency.
Data from the International Labor Organization (ILO), mention that, as a result of the health emergency, more than a billion full-time jobs were lost globallybeing the American continent one of the regions that suffered the most from the economic crisis derived from the SARS-CoV-2 pandemic.
In this context, the ILO reveals that, in 2020 alone, around 191 million 48-hour-week jobs were lost, of which 149 million (78 percent) would have been lost in Latin America and the Caribbean.
In Mexico, on their own, according to information from the National Survey of Occupation and Employment (ENOE) carried out by the National Institute of Statistics and Geography (Inegi), by the end of 2021, 2.1 million people lost their jobs as part of the fallout from the pandemic.
Given this, entrepreneurship was one of the most recurrent alternatives, to such an extent that, In Mexico, according to the Association of Entrepreneurs of Mexico (ASEM), there are more than 4.4 million micro, small and medium enterpriseswhich are driven by entrepreneurs where the majority are young people between 26 and 35 years old (35 percent), followed by adults between 35 and 45 years old (31 percent).
Marcus Dantus addresses entrepreneurs and gives these tips
To do this, one of the entrepreneurs who appeared on the Shark Tank program, founder and CEO of Startup Mexico, Marcus Dantus, has some advice for entrepreneurs when starting a business.
Through a video posted on TikTok, The “shark” answers, from his point of view, the question: “How to identify a good business opportunity?”:
“I recommend that you look at all the things that bother you on a normal day; there are the opportunities”, Marcus Dantus begins by saying in a video that already has more than 250 thousand reproductions:
@openmindermx Marcus Dantus shares some keys to identify a good business opportunity. ?? #sharktank #shark #entrepreneur #entrepreneurship #business #fyp
We know that, today, social networks are perhaps the most important means of communication, especially for young people. TikTok, in particular, has a strong presence among users in the 16-24 age range, according to data from Globalwebindex..
In this way, we are talking about a scenario in which youth, in some way, have taken over social networks to share all kinds of content and, in turn, as a form of business that can generate significant income.
Thus, Marcus Dantus currently has a significant presence on social networks, from where he offers various advice to those young people who are looking to start their own business. In Instagram has 297 thousand followers and in TikTok with more than 200 thousand followers and an accumulated 1.4 million likes among all his videos.
Undoubtedly, for some, the future is entrepreneurship, but to achieve it, many times, the advice of someone with more experience is required, especially when, in Mexico, the labor situation is not the best.