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Marcelo Ebrard had an original idea of communication, only that his occurrence ended up mentioning a non-existent messaging app, because he confused WhatsApp with what’s upa word that in English means something like what’s up?
Ebrard’s occurrence was due to what he said, he was looking for more communication with those who wrote to that number, however, the initiative started badly and shows the value of a good Community Managerespecially when you are one of the key personalities of the federal civil service.
5515025360 my what’s up to stay connected. If they want to send a message, I’ll read them. Good week!!
– Marcelo Ebrard C. (@m_ebrard) June 20, 2022
With the occurrence of creating a number of WhatsApp to be able to communicate through this, a very interesting exercise to take into account is patented and it is the one that has to do with the way in which brands are becoming more and more involved with the consumer and, most importantly, the way in which they they are building crucial activities in the active interaction through social networks.
This idea of Marcello Ebrard, who seeks greater influence under the pretext of close communication, patents a resource that commercial brands such as Pinol have already put into practice.
The brand of cleaning products even patented a campaign that at the time reinforced the use of WhatsApp as a communication channel and how valuable it is to be able to think of means that alternate before the obvious.
At the time, the campaign sought communication to generate culture in its application for various cleaning situations, in a fact that continues to surprise today and, most importantly, offers you the possibility of measuring what is right for your brand.
For Pinol and Ebrard it works WhatsAppbecause it is a medium that has scaled its functionality from a simple messaging app to an interaction platform with various activations and calls to action.
Faced with this scenario, a relevant element is painted today and it is the one that has to do with the execution of social media marketing through channels that release capabilities to media in which the potential that it can reach is not thought of. WhatsApp was used by Pinol to generate culture about its use aimed at cleaning, but there are activations just as bold as the one that the singer Elsa and Elmar implemented to promote their most recent musical release that consisted of a blank billboard and in this the pedestrians had to write messages that they always wanted to tell their exes.