Given the multiple problems that closures and restrictions have had, and continue to have, on the business plans of companies in the Horeca sector, many manufacturer brands have launched a series of projects aimed at guaranteeing and accelerating their economic recovery.
For example, in the Food category, Campofrío has developed a project through which it has made available to its customers new products – fifth range – and new recipes of less manipulation and higher quality, in addition to providing them with the wardrobe for their room staff and offer them the possibility of digitizing their breakfast menu. In another line, Hero Spain has launched a financial aid plan through which it has granted deferral of payments and free product withdrawal, in addition to donating product for clients who need support in these difficult times.
Objective, the recovery of the Horeca sector
Nestlé, in collaboration with Randstad, has launched a free online platform connecting professionals —chefs, baristas and waiters… – who are looking for work with companies that select qualified candidates for their vacancies, and which also offers multidisciplinary training with related content with the profession.
In Dairy, Calidad Pascual has launched a plan that helps 80,000 small hoteliers by making 6.5 million product consumptions available to them, also promoting other measures such as encouraging short-term sales with new forms of business and digitization. For its part, the Lactalis Group has set up lines of communication with distributors and catering professionals to help them manage the product stocks that, due to the closure of bars and restaurants, were generated.
Regarding the Beverages sector, Heineken launched a platform that offers the hotelier services and tools that facilitate their adaptation to the current context and promote their transformation through digitization, and Mahou San Miguel has continued the Global Plan to help the sector whose cornerstone was the extraordinary contribution of beer and water to its customers, which meant an estimated turnover of 75 million euros for them, and this year it will allocate more than 40 million euros to measures that promote the transformation of the Hospitality Industry.
For its part, Pernod Ricard has recently made a new investment of close to 1 million euros, used mostly in bonuses to boost the sector, but also in different activations and promotions to encourage consumers. It has also carried out other actions such as the collection of product from its clients’ warehouses so that they can have liquidity or different financing options, including payment deferrals. And Suntory Beverage and Food has implemented support measures such as an aid plan to facilitate and make the conditions for distributors and customers more flexible so that they could meet their payments for an amount of 20 million euros, more than 3 million euros. free drinks, or the creation of training courses for hospitality professionals.
Summary
Qualification
Manufacturers’ projects to facilitate the recovery of the Horeca sector
Description
Given the multiple problems that closures and restrictions have had, and continue to have, on the business plans of companies in the Horeca sector, many manufacturer brands have launched a series of projects aimed at guaranteeing and accelerating their economic recovery.
Author
Gastronomy Journal