- TikTok is the fastest growing social network in the last decade and already has more than a billion active users.
- Its main feature is the ability to edit and publish short videos.
- More and more medical personnel are turning to TikTok to create informative videos with authoritative content.
About some months ago TikTok It has established itself as the fastest growing social network in the world. To date accumulates over a billion active users and the number is constantly growing. It cannot be denied that one of its main functions is simple entertainment. Although behind it it has more utilities and one that suits you is that it is a tool to get new patients.
Everything starts from the fact of increasing your digital prestige and thus making your work known. First of all, keep in mind that more than 80 percent of TikTok users are teenagers. This is a sector of the population with which you can start a relationship to consolidate yourself as their first choice of care. In this way, you can become their family doctor and make sure that they always come with you.
Steps you must follow
In that sense, to reach today’s youth you must use the same tools that they use. And it is precisely at this point that the personal branding or personal brandthat is, the way you have to impact others.
It is clearly understood as the image you project on your potential patients. If you do it properly you can turn it into a technique of attraction to the office.
However, The first thing you should be clear about is how TikTok works. In summary, it is a platform that allows you to create videos of a maximum length of 60 seconds. Although its main features is that you can add filters, sounds, modify voices and other practical effects.
Having said all of the above, now is the time to explain how it can be used within the medical field. There are several utilities and it all depends on the image you want to project. You can even generate videos of different types and not focus on a particular type of content.
Doctors you can follow
For example, you can start by recording yourself and sharing health related information. He has done so Dr. Victor Manuel Encina Delgado, known on social networks as Dr. Vic. To date, he is the doctor with the most followers on YouTube in Latin America. Part of his success lies in the way he has taken advantage of social networks to reach new audiences and make himself known.
Similarly, through TikTok you can also combine current events such as the Covid-19 pandemic with humor. Dr. Vic has another short video of him getting results and working to boost his personal brand.
@doctorvic ETHICAL MEDICAL DILEMMA, WHAT WOULD YOU DO? Comment | The answer in 48 hours 😱👨🏻⚕️
On the other hand, it is also a tool that allows you to generate feedback with other users. To exemplify you can see the work of the Dr. Octavio Arroyo, better known on social media as Mr. Doctor. Through TikTok he answers some medical questions sent by his followers. With such a simple action you increase your digital prestige.
@mrdoctorof Why does the PCR POSITIVE keep coming out if I no longer have COVID-19?
♬ El Sonidito (The Little Noise) – Cumbia – Sonora Latin Band
On the other hand, the impact of TikTok is so strong that even the World Health Organization (WHO) opened an account. Detecting that it is a way to reach millions of users directly, it has focused on creating dynamic and entertaining videos. Although the most important thing is that the ultimate goal is always to report on issues related to health.
@quien Cancer isn’t an infectious disease. Why do the millions of people getting cancer therapy worry about #AntimicrobialResistance ? WHO expert Dr Andre explains in 1 minute!
As you can see with the examples mentioned, TikTok is a perfect social network to get new patients. Now that people spend more time connected to the internet, it is time to reach them in a simple way. Never forget that the more presence you have in digital media, the more likely users will want to come with you when they require medical attention.
Also read:
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