The cryptocurrency exchange OKX has announced that it has reached an agreement with English Premier League (EPL) champions Manchester City to become the team’s training kit sponsor for the 2022-23 season..
Despite the current bear market, it seems that cryptocurrency and sports associations have gone from strength to strength, as another EPL team, Everton, have also recently signed a match kit sponsorship with crypto betting company Stake. At the same time, PSG have also released non-fungible token (NFT) pre-season tickets.
OKX deal will put a fair amount of eyes on the companygiven that Manchester City won the EPL last season and appear poised to make another run at the league this coming season after signing Norwegian star striker Erling Haaland.
As part of the agreement, the OKX logo will appear on both men’s and women’s training jerseys until mid-2023, and current images show the OKX name on the front of the training jerseys on the lower chest.
Also, OKX stated that it had commissioned popular street artist Akse P19 and the Global Street Art Agency to create four works of art in Manchester that include QR codes. Fans can scan for a chance to win season tickets at the OKX Hospitality Box. Street art works depict players like Haaland, Jack Grealish, João Cancelo and John Stones.
The duo have been in a partnership since March, after OKX became Manchester City’s official crypto exchange partner.. They have also touted that more Web3-centric fan engagement experiences will be rolled out.
OKX was founded in 2017 and is based in the Republic of Seychelles. The company claims to have more than 20 million customers worldwide from around 180 international markets.. It supports trading of major assets such as Bitcoin (BTC), Ether (ETH), Polkadot (DOT), and Cardano (ADA).
The most recent cryptocurrency deal to precede Manchester City’s is Everton’s deal with Stake, which was announced on Saturday. The multi-year deal is said to be worth around $12 million per season., marking the “largest shirt deal in the club’s 144-year history”, according to an Everton statement. Stake also had a sponsorship deal with Watford FC last season, who will play in the second tier of English professional football after relegation.
PSG are interested in NFTs
This week, the French Ligue 1 champion, Paris Saint-Germain FC (PSG), has also announced a crypto-related move, as the team has put NFT tickets on sale for its pre-season tour of Japan later this month..
To commemorate PSG’s first trip to Japan since 1995, the team is offering three top-notch NFT tickets which offer buyers VIP access to matches, meet and greets, player autographs and private parties with a select group of unspecified players.
Lis NFTs will be for sale until Wednesday, and to obtain all these supposed benefits, the buyer will have to pay the hefty figure of 180.36 ETHwhich at the time of writing is equivalent to about $207,000.
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