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Maluma recorded around one billion streams on Spotify in March 2023.
According to data from the singer’s page, 223 songs have been written and are under registration.
According to data from a Colombian media outlet, Maluma charges around 300 million dollars per concert and his fortune is between 18 and 22 million dollars.
Maluma is one of the most popular singers within the urban music genre, as his songs have impacted the younger generation that is between the ages of 10 and up and throughout his career various songs such as “Hawái”, “Happy the four”, “Blackmail”, among many others have brought success to the Colombian singer who is wanted by fans, models and actresses.
The Colombian singer registered a great record on Spotify in March 2023 after generating around a billion views on the streaming music application, which has almost all the songs of the artist, who has received several awards in different categories. for the impact of their songs and the connection with their fans.
According to a Colombian outlet, Maluma charges 300 million dollars per concert and his fortune is between 18 and 22 million dollars, however, the urban music singer has also collaborated with various brands to increase his publicity. through their image in order to achieve great sales.
The new thing is that Maluma, made a collaboration with Boss and Porsche, because through social networks the singer made his appearance with a luxury car wearing all the car of the brand founded by Dr. Ing. hc F. Porsche Aktiengesellschaftwhile his clothing has the signature logo of clothing, perfumes and much more.
The Colombian singer put his image for the new advertising for Boss and Porsche, in order to give the brand greater diffusion and publicity through Maluma, who is one of the best singers in the reggaeton or urban music genre.
Compared to other singers of the urban genre, Maluma is not the only one who has put his image on brands, as artists like JBalvinFarruko, anuel AA and much more, they have given life to company advertising in order to increase their sales by impacting consumers through their promotion.
One of the success stories between a brand and a singer is Michael Jackson with Pepsi, who made a commercial with the soft drink brand where the spot almost killed the famous artist after suffering burns on his face and part of his body, as various reports say that this was an accident on the part of the production of said product.
On the other hand, Boss and Porsche want to increase their sales through the image of Maluma, who boasted on social networks the luxury car plus the clothing designed for him by the clothing, perfumes and much more firm in order to promote the brands and announce the new collaboration.