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The influencer has more than 700 thousand followers on Instagram and popularized her content for a series of kitchen dynamics.
The influencers they have changed the way we understand the use of digital platforms and entertainment. Through content creation, many of these influencers They have managed to stand out as people with a lot of media power and who can influence consumer decisions.
The popularity of these has today is indisputable and is growing continuously, which has allowed sponsorships to become increasingly interested in expanding their horizons. A clear example of this is the new agreement that Flink has made with the Rainbow7 champions or the constant mentions on Instagram of many of them towards specific product brands.
Some of the content creators on platforms like Twitch have become very important as the Spanish-speaking audience grows. yestreamers in Spanish speaking as Ibai, El Rubius, Juan Guarnizo, Auronplay, Ari Gameplays and more have managed to position themselves as great references of what is possibly the new form of entertainment, with an audience of millions of people.
However, it should be understood that the media power that I mentioned earlier in the influencers It can be harmful for many brands if they decide to use their popularity to show some of their internal management or, on the contrary, benefit them by taking purchases to some digital site.
For this 2022, through the macro-survey Statista Global Consumer Survey19 percent of Spanish consumers assured that their consumption skills were affected as a result of the recommendations of a influencer either famous. This percentage rises to 44 percent in Brazilwhich was listed as the country in Latin America with the largest number of Instagram influencers in 2020 and by far.
Maire Wink narrates “horror stories” of workers in commercial chains
The influencer known as Maire Winkfamous for her comedic YouTube videos, through an Instagram initiative of questions entitled “Anonymous confession from the company where you work”, the influencer began to read the answers of many of her followers.
The result was chaotic, since it allowed to read many horror stories that different employees go through. It should be noted that none of these has been proven or denied, so isolated cases or directly false testimonies could result, however, imagining that they are anonymous testimonies makes it perhaps a little more true for many users.
Hope Bakery:
“In La Esperanza we try expired cakes with a straw and they sell them until they spoil,” says an anonymous user.
Vegan Taco Shop Thanks Mother:
“I worked at Gracias Madre vegan taqueria and they don’t wash the vegetables, they just rinse them with water.”
Sirloin:
“At Sirloin Stokade they don’t wash the dishes, they just soak them in water.”
These are some of the other stories that have been read in the Maire Wink stories where, of course, some of them seem quite alarming.
We were looking at the IG stories of @maire_wink. He asked secrets of the works. No surprises, pretty gross restaurants and stuff have come out. pic.twitter.com/zsU78HBWkD
– Terror Restaurants MX (@TerrorRestMX) July 30, 2022
In spite of everything, it is of the utmost importance to always know the position of the brands involved, because this type of dynamic, if false, could be making a brand look bad in the face of the knowledge built during a long work of marketing.
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