Automated email sending services have grown exponentially in recent years as part of digital marketing strategies.
Companies like Mailchimp, Active Campaign, Get Response, Convertkit, and Aweber have become increasingly important by offering the ability to create, manage, and monitor email campaigns much more easily than ever before.
These automated services allow users to create highly personalized emails, tailor them to specific audiences, and then track performance.
This makes it easier to identify trends, understand customer behavior (current and potential) and optimize campaigns.
In addition, these services, when used well, are more cost-effective than traditional email marketing, allowing you to reach a larger audience without increasing costs.
Mailchimp, one of the leading automated email delivery services, has experienced tremendous growth over the past three years. The company offers a variety of features like campaign targeting, automated A/B testing, and real-time analytics, which has made it a favorite tool among digital marketers.
Hacking of Mailchimp accounts: this we know
The advancement of MailChimp and its spread also makes it a platform that is potentially more exposed to cyberattacks like the one that occurred this week.
Indeed, mailchimp confirmed having suffered what it described as “a social engineering attack” that exposed the data of 133 customer accounts as hackers accessed its database through the account of a group of employees. The release by Mailchimp.
In a statement, Mailchimp said that on January 11, its security department identified an “unauthorized actor” who had gained access to one of the tools that the firm’s employees use in the area of customer service, where they manage customer accounts.
From there, according to what was released by Mailchimp, the hacker carried out a social engineering attack against the workers by gaining access to accounts of their automated email delivery service.
According to Mailchimp, he used the credentials of the victim workers.
Initially, there are 133 clients, but they continue to investigate to find out if the other accounts or the systems of Intuit, the company that owns Mailchimp, were compromised.
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