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studies like “Virtual Influencer Survey” realize that 26 percent of network users followed a influencers for its content.
Like Luisito Comunica, Alex Tienda has also turned unexpected events into great content lessons on networks.
Luisito Communicates was surprised when visiting Korea and that is that the influencers discovered the strange activations that stores carry out in that country.
The case is part of the content uploaded by influencers to networks, which give guidelines so that their followers are motivated to enter their platforms, as discovered by the study “Virtual Influencer Survey”where it was identified that 26 percent of network users followed an influencer for their content, while 18 percent of followers did so for their content. storytelling and eleven percent for the interaction they developed with them.
An unexpected activation surprised Luisito Communicates when he visited Korea, a country he recently went to to generate content and the anecdote ended up giving a great lesson on how to create stories, starting from a very simple concept and it is Pay attention to the maxim that everything communicates on social networks.
He influencers He came across some urinals on the street while he was touring Korea on a rainy afternoon when he suddenly came across such sanitary accessories and assured that he would use them if it were not for the warning from the locals who assured him that they were mere promotional items for a bathroom accessories store.
The story itself is an anecdote of a trip and the important thing to take into account about it is that content creators stick to the types of content they use to create stories and be able to make the narrative of a trip a communication strategy. very interesting.
This same influencers he had already gone to eastern countries where he visited, for example, a store Dunkin‘ where he took advantage of two elements to tell a story, the fact that he stopped calling himself Dunkin’ Donuts and second, the menu that this store had.
The surprise of some outdoor urinals that caught the attention of an influencer is one of the many opportunities that these personalities find online to be able to communicate with your audience and most importantly, to be able to better integrate your stories with the consumer.
We saw an example of this with Alex Tienda, a little-known personality in social mediabut where he had played a wide catalog of content that attracted attention when the influencers was in Ukraine just at the moment when the armed conflict in which Russia intervened broke out.
Alex Tienda then went from being a simple content creator to a war correspondent, since he turned his channel into a medium from which he made reports on how the conflict was unfolding, the progress, the opportunities to leave the region and dimensioned the risk in which he was together with other people who were visiting, as well as inhabitants of the region.
The lesson of these two cases is that today more than ever the contents have a decisive influence on the consumer and they find it when it touches base in social networks, to follow a influencerssee what he publishes or a brand, find out what he is doing in networks.