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Design value has been measured by platforms such as DesignRush.
Just as we mentioned Luisito Comunica, a case of bad design is that of a poster by Luis Miguel.
The influence of Luisito Communica as a content creator has earned him being one of the youtubers most demanded in the media market.
Luisito Communicates showed that the design It is the difference between a valuable product and a mistake in the graphic composition and he gave proof of this on his social networks, discovering how to sell books.
The value of the design is such that in studies Led by firms like DesignRush realizes which have been the most expensive logo changes in the world, discovering that the Symantec It is the most expensive, totaling 1,280 million dollars.
This expensive logo is followed by BP, which adds 200 million dollars and Tropicana with 35 million dollars. These referents are to understand the value of design and the influence it has on communication.
Success in design for sales
To promote your book amazing places, Luisito Communicates He explains that he slightly changes the edition of his work, depending on the country where it goes on sale, with the market objective, so that readers feel the most local product.
“While here in Bolivia they have given me many books to sign and it really caught my attention that the editor changed it, so that the photo here is the one from Bolivia and well the typography changes, also the paper, but what’s up, good strategy for sale,” he explained.
Luisito Comunica is in Bolivia, at least through his Stories he implies that he is there, although the influencer has declared that on many occasions they are trips that he recorded at another time and publishes, to avoid being surrounded by fans and possible altercations.
Comunica’s confession helps to see the current promotions of which publishers are made to distribute the works. The case is important because it reminds us that there are several possibilities to take advantage of the book as a product and from these possibilities, take advantage of the market.
Comunica’s books have served to take advantage of images of the influencer in countries that he has visited and coincide with being the nations in which his work is for sale.
This sales strategy is an important case in publishing, because it helps us to see the value with which publishing products are being appreciated, at a time when it has become relevant in consumption, to innovate sales.
Just as a book uses a peculiarity in design to generate sales, a bad design becomes the worst reference for an event to end up being criticized.
We saw this with Luis Miguelafter he activated a campaign on social networks where he appears announcing a supposed tour with the year 2023, without giving more details of dates or cities or a link to enter to know details of the presentations.
Dear friend Luis Miguel, As you know, Paty and I are your biggest fans and we love you! But, dude, can’t you advertise a tour with no dates and no place to buy tickets? What up?! https://t.co/DZerJeFrPd
—Rob Schneider (@RobSchneider) February 16, 2023
If we look at both cases, the design has a unique potential and to the extent that strategic results are achieved through good graphic coding, in that proportion it is possible to build identification with the consumer, either with a good product, like a book. by Luisito Communicates that it is regionalized to achieve sales or with a campaign for an artist tour, which due to the lack of details generates criticism.
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