Luis Felipe Avellar is the new president of Coca-Cola Mexico, effective February 1, 2023. This appointment is part of the company’s commitment to improve and add a multicultural and sustainable vision to its strategy. Avellar, with a degree in economics and an MBA in finance, has 20 years of experience in the company and has held different positions in Brazil, South Africa and Latin America. He replaces Roberto Mercadé, who will serve as McDonald’s Division Leader for The Coca-Cola Company.
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