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Within a Restaurant Business study, Little Caesars sales were measured during 2021 in markets such as the United States.
The De Duurzaameter 2016 study reveals how important sustainability has become in restaurants.
Little Caesars competes in Mexico with brands such as Domino’s Pizza or Pizz Hut.
The action of an employee little Caesars recycling boxes of Pizza was exposed on social networks, motivating not only the response of consumers, but also of the brand itself in an exclusive position to Market2.0.
The paper recycling rate in key Hispanic countries such as Spain has been measured by studies As the “2021 Sustainability Report”where it is revealed that during 2020, the recycling rate was greater than 78 percent, an antecedent that has become crucial to understand what is worthwhile in consumption and not only that, what is relevant to the consumer.
Based on the study “De Duurzaameter 2016”they have even been warned insights Revealing, such as the fact that 75 percent implement sustainability with a systemic approach; another 79 percent have a zero food waste policy and 85 percent say they are more consciously facing sustainability.
The activities that are implemented in a sustainable way in restaurants are part of a very interesting concept in marketing that is to adapt to a common objective for both the place and the diner. As we can see, while in Mexico diners question with a video the practices of restaurants that take cardboard boxes for pizza out of the garbage, in the Netherlands, as the study “De Duurzaameter 2016” warns, the importance is placed on trends that go beyond recycled cardboard.
“Pizza, Pizza”
Sarai Villa adds more than 11 million views in a video where he shows the employee of a branch of little Caesars take out boxes of Pizza from the trash can.
@zaraly19 Reply to @rodriguez_karina18 ♬ Psycho Killer – Talking Heads
In the video, the employee can be seen taking the boxes from the trash can in which they are placed by diners when they finish their food in the event that they eat them in the restaurant. The young man who takes the boxes assembles and stacks them making it appear that they are ready to be used again, however, the brand shared with Merca2.0 its position on what happened with this video.
This sustainable action that has been questioned by diners is a benchmark of how a brand’s practices are questioned at all times by consumers and establishes a very important practice of how to understand the consumer and develop before him elements that achieve brand communication. positively transcend and do not end with a video with more than 11 million views questioning what you do.