Socios.com today announced that Argentinian soccer star Lionel Messi has become a global brand ambassador. to promote it to its 400 million followers, and inspire fans around the world to come together and share their passion for the sport.
Together we can do more. Together we can be more.
Introducing https://t.co/2FROhSNgw8’s first global ambassador, Lionel Messi.#BeMoreThanAFan pic.twitter.com/DxiHckf2Wq
— Partners.com (@partners) March 29, 2022
With this new alliance, Messi will appear in multiple educational and promotional campaigns, beginning with a debut Socios.com brand campaign. It should be noted that this association, which was announced prior to the launch of the Chiliz sports blockchain, opened a new stage for Socios.com in terms of its global positioning in sports, after also at the previous soccer ball gala gold was an official partner.
In this sense, it is worth mentioning that Messi stated that he identified with the vision of Socios.com, since according to him, the passion of the fans is a driving force that has helped inspire him to give the best of himself.
“The fans deserve to be recognized for their support. They deserve opportunities to influence the teams they love.”Messi said.
“Socios.com exists to improve the fan experience, to allow them to ‘be more’. I am proud to join Socios.com’s mission to create a more connected and rewarding future for fans around the world.”he added.
For his part, Alexandre Dreyfus, CEO of Socios.com, took the opportunity through the official statement of the announcement, to praise Messi for being one of those talents that make the game very special for fans.
“We are delighted to announce Lionel Messi as our new global brand ambassador and look forward to building a more inclusive, exciting and rewarding future for fans around the world together. We have made great strides in recent years, but if football fans know one thing, it is that with Lionel Messi by their side, anything is possible.”Deyfus said.
He also stressed that the goal of Socios.com was to make sure that fans, wherever they are in the world, feel that their support “It is valued, important, and special.”
Lastly, it should be noted that Lionel Messi’s agreement as the new Global Brand Ambassador will have an initial duration of 3 years, and in his first campaign, the slogan will be called “Be more”.
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