At first, we would think that it is a new service for video conferencing. But beyond that it looks like it’s a way to conference with LinkedIn contacts. Something that can be very useful for meetings or job interviews.
LinkedIn wants to help us arrange meetings from its website
The goal is to set a service, BlueJeans, Zoom, Teams, or LinkedIn as the one chosen for the call. From there we can establish the rest of the details, from the participants to when the meeting will be.
#LinkedIn is working to add the button to create virtual meetings in the mobile app as well 👀 pic.twitter.com/YwuChXsgen
— Alessandro Paluzzi (@alex193a) February 12, 2021
As always, this information has been extracted by Alessandro Paluzzi from the LinkedIn app. As is often the case, this functionality is in a beta stage and could take a while to reach users. The business social network seeks to go beyond its usual functions and become a complement to use in our day to day.
That is why Microsoft does not understand rivals and offers different solutions on the market for video calls. The goal is for LinkedIn to continue to grow day by day and be a preferred option for users. We are happy to see this type of functionality as it shows that the LinkedIn team is not conformist and adapts to the new pace of life.
It seems that Microsoft begins to control better the issue of social networks. Maybe that’s why it wanted to acquire Pinterest or TikTok, to continue increasing its dominance on social networks. We will see if the Redmond giant expands its presence on the internet or how it manages it.
Meanwhile, LinkedIn continues to grow and is already a great source of income for Microsoft. It seems that the largest acquisition in Microsoft’s history is beginning to pay off. Meanwhile, we will closely observe the possible social acquisitions of the tech giant in the short term.