Today 40% of LinkedIn users access the platform daily, which has limited use in terms of interaction formats, so in a few minutes you can make an impact. However, some advertisements or publications, such as a carousel, can be a good alternative for your brand generation, in this social network.
You may have many doubts about how to use LinkedIn, for the benefit of your brand or office, but you should not rule out this social network, since you could find a lot of openings depending on your business model.
Among the most prominent formats on Linkedin is the carousel, which is content that is presented in a series of sliding images and is used to share them with your audience about a product or service.
In order to sell, there are several ways to use LinkedIn and carousels are an excellent alternative, as they allow you to present strategic information in a more original and attractive way.
In Linkedin Ads, you can create carousels as a very attractive format, within your content strategy on social networks or as part of a campaign. This type of ad or post features multiple images, each with a different title and intro text.
A carousel on LinkedIn can have two main purposes:
- Brand recognition
- conversions
Depending on the objective of your marketing campaign, on LinkedIn you can collect information from potential clients through a contact form, or drive traffic to your website by clicking on some of the carousel images. To post a carousel, you need a PDF document of the images you want to share.
You can create this file with the images you want, although LinkedIn’s best practices recommend that they be relevant and of high quality. As for the technical specifications, make sure they are less than 10 MB in size and their measurements are 1080 × 1080 pixels.
Once you’ve added a title to your carousel, the next thing to do is customize your post with catchy text that reinforces the message of your images. You can be as creative as you want! Best practices on LinkedIn suggest that the ideal is between 100 and 150 characters. You can even add hashtags, which help you improve the reach of your content (or to refer to a campaign). We only recommend that you do not exceed three hashtags per publication, so as not to overload it.
Today, the Linkedin carousel is a great alternative in your content window, which you can use to present information about your company, product or service. Best of all, you can be as creative as you want to make your message irresistible to patients, even if you only have a few seconds to captivate them.
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https://blog.hubspot.es/marketing/