The total number of pieces that participated in this category was 374, with the United States being the one that participated with the most pieces with a total of 86 pieces, placing Brazil in second place with 47 pieces and with the largest number of pieces participating in LATAM within the Creative Commerce category.
The objective of the Creative Commerce category is to reward campaigns with creative but also commercial e-commerce, within payment solutions and innovation. The pieces must demonstrate how innovation and optimization of the costumer journey led to greater consumer participation and commercial success.
To learn more about the campaigns nominated in this category, we share the work of Leo Burnett and VMLY&R Mexico.