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Americans are expected to spend more money on tequila and mezcal than on domestic whiskeys.
Sales are expected to exceed $13.3 billion next year, surpassing vodka.
Sotol is a liquor produced from a plant similar to the agave of the genus Dasylirion.
In today’s world, brands know how important it is to join the trends that are registered in social networks, or in public opinion, with the sole purpose of promoting their services and products. It is the case of the singer Lenny Kravitz who used his social networks to wish the Mexican team luck in the Qatar 2022 World Cup, and thus also take the opportunity to promote his Nocheluna sotol.
In today’s world, social networks are the most important tool, since every 15 seconds a a new user in a social network, refers to the report Digital Report 2021, by We Are Social.
That is why, without going any further, the importance of social networks today, they have become essential in any strategy marketing of the brands, so everything they publish here can be a good sales strategy.
In that sense, According to a Hubspot study, 73 percent of marketers believe that marketing strategies in social networks are decisive to maintain a closer interaction with customers, potential customers and your buyer persona.
It is worth noting the potential of social networks for branding, since more than 40 percent of digital consumers use social networks to research new brands or products. This converts to Facebook, Instagram, YouTube, WhatsApp or LinkedIn, among others, in the ideal place to improve your image, work on your reputation and confirm your brand authority by publishing frequent content.
Lenny Kravitz wishes Mexico luck
Through his account on the social network Facebook, the iconic singer Lenny Kravitz, shared a publication to wish Mexico luck, after their confrontation this Wednesday against Saudi Arabia in the Qatar 2022 World Cup.
In the publication, that the singer and interpreter of “Fly Away”, he shared with his community, you can see the shirt of the Mexican soccer team with the number five and with his last namebut the peculiar thing is that in the image you can see the bottle of tequila that the artist launched last month in the country.
“Back in CDMX wishing Mexico good luck in the match!” Reads his post.
The strategic publication adds to the trends that are recorded on this day with the participation of the country’s team in the sporting event that is being watched by millions globally. So the artist took the opportunity to promote his Nocheluna tequila, which is worth mentioning, was launched last October on Mexican soil.
On that occasion it was announced that the product, which will be developed in collaboration with the Mexican distillery Casa LumbreIt is called Nocheluna Sotol and it will aim for an ‘ultra-premium’ category.
In this sense, Kravitz, an actor and designer as well as a musician, will promote the sotol brand, which is a liquor produced from a plant similar to the agave of the Dasylirion genus, more commonly known as “desert spoon”which grows wild in parts of Mexico and the southern United States.
And this is how, once again, artists use social networks to promote the image of their brands and products, As an example, the Kardashian clan, which each of its companies promotes to its millions of followers on the networks.
In conclusion, social networks play a very important role in marketing strategies, since although it may not seem like it to many, it is a world in which everything is found.
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