- Index hide
As the case of leftieswe report business cases such as Dolce & Gabbana Beautyproving the demand that exists in the makeup segment and the opportunity that brands have to sell in it.
The potential of the makeup market has motivated luxury and fashion brands to have at least one product option in this industry.
lefties launched its first line of make-up and with this he follows the sales formula in retail from Zara, so both sister brands, in addition to selling clothes, sell perfumes and makeup.
Betting on this diversification in product sales has a very interesting axis and that is that in studies as “Polak nowej generacji na zakupach in 2022” The reason why they bought a fashion brand was found to be because consumers said they felt better doing so, with 38 per cent saying it helped them feel more attractive.
New player in cosmetics
lefties beauty is the name of the new and first makeup collection of leftieswith which the daughter of Zara and version of cheap clothing from Inditex, now offers products with the guarantee that, being made in Spain, the quality of the product is guaranteed.
You’re the perfect canvas to explore the endless possibilities of colorful makeup. Find your own way to empower yourself.
Beauty will come soon ✨
Be you, BEAUTY. https://t.co/WyuOliaWQq#leftiesbeauty #lefties📍#CCLaMagalona pic.twitter.com/sGvt9ecKxI
— CCLaMagalona (@CCLaMagalona) February 18, 2023
As expected, the brand offers an important range of products, which remind us of how important communication has become today, especially thought of creative resources such as bases with eight neutral tones, highlighters, bronzers and blushes, which help to define the aspect of who uses these products.
Color Collection is another product that has been launched within the makeup line in 16 shades. A line of “eyeliners”, glosses and varnishes.
All this offer is added to the line of perfumes that recently launched lefties and that gives it the character that Zara already dominates with Spanish perfumes, which have stood out for the quality of their aroma, as well as for their makeup line, with which they have become a benchmark in the beauty market, where other cases They have attracted attention, because as we will see, the interest in competing in this market is fierce.
the entrance of lefties to zara reminds us of an important movement that was registered in this industry by Dolce and Gabbanawhich announced its entry into the makeup segment in a unique way and that is that after ending its commitment to Shiseido, which was the firm in charge of operating its line, the company will now be responsible for its makeup business, which it nominated Dolce & Gabbana Beautywhere it currently employs 170 employees, but this team is expected to grow to 120 people who will be employed by the brand abroad and up to 150 people in Italy, where the company is headquartered.
To this day, estimates from specialized media warn that the value of Dolce and Gabbana is 20 billion pesos, so it is a growing business unit that undoubtedly proves the sales formula used by luxury brands to establish new sales channels.
In this estimate, one element stands out and it is the ability of brands to be able to understand the industries to which consumer demand has become accustomed and which serve as an opportunity to generate sales.