In order to provide support and financing, Google for Startups, through a plan that lasted for more than two decades, chose the most interesting entrepreneurs, taking into account Latino startups.
“In its 2023 version, in the category for startups led by Hispanics and Afro-Americans, 46 companies were selected. of which five are entrepreneurs Latinos from Florida”, spread LPO.
In this case, “startups get $150,000 in free cash equity to help jumpstart their business; they also receive sales and fundraising training, technical support from Google mentors, up to $100,000 in credits,” specifically from Google Cloud.
Google does not abandon Latin startups
Globally, Google has collaborated with Latino startups and black founders, to 547, after providing $45 million in cash funding.
“Previous recipients raised more than $400 million in investments after being selected and used these funds to create jobs and increase their income,” at the same time.
The head of marketing for Google for Startups, Daniel Navarro, confessed: “We brought it out to level the playing field, and give entrepreneurs who have very little access a chance to the market (…)”.
He stated, focused on his objectives, “our focus is there. If you look at how we can help, it’s to give him some access to capital. Beyond the fact that Hispanics are 20% of the population in the US, a tiny percentage of Latino startups manage to finance themselves ”, Undoubtedly, this is being sought to change according to him, he said.
“When they have our support behind them, it helps the companies. In addition, it serves to attract employees and new users. We believe that this program is not the final solution, but rather a catalyst for them to go to the next step.”
Winners
The South Florida Latino winners are:
Fintech startup of Juan Manuel Barrero
HealthBird by Ariel Dominquez
Kryptos by Christian Torres
Securily by Orit Benzaquen
Clayful by Maria Barrera.