The difficult situation that Jaguar is going through does not seem to be resolved in the short term. The head of the feline brand has announced its own development of a new platform for electric cars, with a completely new range of models from 2025.
The Premium brand of the feline is in a complicated situation, and more than it will if Thierry Bolloré’s plans are strictly fulfilled. The Frenchman in charge of the British brand was literally charged with the development of the new generation of the XJ converted into a luxury electric saloon when its development was more than advanced.
Now, the Frenchman has made some statements to a German medium in which he has not only revealed the development of a new specific platform for electric cars, in which the sister brand of SUVs and SUVs has no participation. Always hand in hand, now they become independent. For now, details are scant, other than that Jaguar’s high-tech architecture has been named after another feline, “panthera».
In 2025, Jaguar will debut models and not one of the current generation
But it is not the only “pearl” that has dropped. The leader has expressed his interest in stretch I-PACE’s commercial life into the middle of the decadethat is, until 2025 when the new model generation will arrive, and sentencing to death all the rest of the members of the offer. Assuming a commercial life cycle of seven years as is usual in the industry, the XF is doomed to die throughout this year 2022. The same year in which the XE must also die.
Two less, and another two more, because the SUVs will also leave the catalog. The F-PACE must endure one more year and be extinguished in 2023, while the E-PACE will do so a year later, in 2024. According to Bolloré’s statements, even the F-TYPE also has an expiration date, noting that neither will have a successor. The future range of models, interestingly, will not offer SUV eithera body that the French says that customers should not expect.
So what do we expect from the new Jaguar? Bolloré’s statements do not clear doubts, rather sow them, noting that “Jaguar’s future models will be truly modern luxury cars, without imitations in style and design, at the forefront of technology and sophistication, but without looking back. ». As you can see, there is no clue, although he has dropped that SUVs will be exclusive to Land Rover. Great intentions but with a long time horizon to materialize, and the big problem is that the world does not stop and neither do the main competitors.