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The 70th edition of the Cannes Lions International Festival of Creativity is an opportunity for recognize 70 years of creativity.
Mexico also stood out in the category shortlist; Creative Effectiveness.
Setting the objectives of a campaign is essential to ensure that the strategy is effective and generates a positive return on investment.
The 70th edition of the Cannes Lions International Festival is taking place, where the main objective of this festival is to recognize the effort and creativity of the best bells creative. In this sense, several countries of LATAM, including Mexico, have stood out for being in the short list of the category; “Creative Effectiveness”.
COUNTRY: Mexico
BELL: STORE DATA
AGENCY: DDB MEXICO, Mexico City
BRAND: GAHR WE CAPITAL
COUNTRY: BRAZIL
BELL: LU FROM MAGALU
AGENCY: OGILVYSão Paulo / MAGAZINE LUIZA, São Paulo
BRAND: MAGAZINE LUIZA
PRODUCT: CORPORATE IMAGE
COUNTRY: BRAZIL
BELL: ROOM 2032
AGENCY: AFRICA CREATIVE DDB, Sao Paulo
BRAND: HOUSE OF LAPLAND
PRODUCT: INSTITUTIONAL
COUNTRY: BRAZIL
BELL: THE FOAMY HAIRCUT
AGENCY: AFRICA CREATIVE DDB, Sao Paulo
BRAND: BRAHMA
PRODUCT: BRAHMA BEER
COUNTRY: HONDURAS
BELL: MORNING AFTER ISLAND
AGENCY: OGILVY HONDURAS, Tegucigalpa
BRAND: PAE STRATEGIC GROUP
PRODUCT: HUMAN RIGHTS ACTIVISM
COUNTRY: PERU
BELL: THE EMANCIPATION LOAN
AGENCY: CIRCUS GRAY, Lima
BRAND: MY BANK
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