We already know that Stellantis plans the relaunch of the luxurious Italian brand Lancia, with a new generation of models that will be deployed from 2024. A long time to see new four-wheelers, but whose renewal will start with a new logo.
When the closure of Lancia was announced, it was already said that it was more of a “see you later” than a final goodbye, but the passing of the years made the latter indicate more. However, the landing of Stellantis has completely changed this perception, since the relaunch of the luxurious Italian firm has already been confirmed in 2024 with a generation completely of the Ypsilon, the smallest model.
But before seeing its new models on the streets, the brand is facing an internal and image transformation. The first great novelty that is expected soon is an update of the company logo, since the last improvement was made in 2007. In this way, it would follow the same step as other European brands such as BMW, Volkswagen or Renault that have modernized their emblems by adapting to the new digital age.
The new Lancia logo will be released on a concept car
The last change took place in 2007 betting on a very significant change in which modernity was the key, since intrinsic characteristics of the brand that Luca Napolitano resides were dispensed with. The most striking change was the disappearance of the traditional spear, replaced by two points in the upper and lower part of a single circumference, at the same time that the tone of the characteristic blue color was also turned to a lighter one.
Even compared to the emblems that reigned during the 114 years of history, the logo that still lasts also lost the blue background of the Lancia name, and with a very slight 3D effect on the chrome edges. Now, three years after the relaunch, one more update is expected and adapted to the new era of digitization, following the line undertaken by European manufacturers that have changed the three-dimensional aspect to the two-dimensional one.
A logo that will appear on the front and the back of the four new models that will arrive in the next ten years. The first in 2024 with a new utility that will replace the Ypsilon, a compact in the Delta category in 2026 and a representation model in 2028, all with an electric equivalent. The fourth is unknown for now, as are future trade names also kept secret. Lancia can keep the names based on the Greek alphabet or use the names of the main Roman roads. Details that we will discover, as well as the logo and the design line, when a concept of advancement that they have in gestation is presented.