- LaLiga and Facebook have formed an alliance to launch “LaLiga Winning Streak”, a new soccer video game within the social network
- LaLiga de España is one of the most important soccer leagues, not only in Europe, but in the whole world
- Without a doubt, it is an interesting alliance for LaLiga after the departure of Lionel Messi from Barcelona
Two giants, LaLiga and Facebook, each in their own field, have formed an alliance to launch a new soccer video game, available on the social network.
The world of alliances in marketing are, in general, great strategies, especially if it is a new and well thought out proposal.
This day, as part of this context, LaLiga de España, one of the most important soccer leagues, not only in Europe, in the whole world, has joined the company of Mark Zuckerberg, the giant Facebook, as an interesting strategy that seeks to connect with that sector of the audience that is not separated from social networks.
Probably, we should already realize that we are living a very different panorama in terms of the use of social networks. They are no longer just for interacting with friends and finding old friends; now, they are a compendium of multiple experiences and functions. Very powerful.
During the last few years, we have witnessed how Facebook has grown to the point of being one of the strategic sites for brand marketing campaigns. Both Facebook and Instagram, sister platforms, are among the most popular in recent years, having a great reach and a very large audience.
That is why it is not surprising that other brands or organizations decide to invest in Facebook to carry out strategic campaigns in order to reach a very wide audience and, with it, take a few dollars into their pocket.
Hence, now, LaLiga de España is working with Facebook to launch a soccer video game called “LaLiga Winning Streak”, in which fans will have the opportunity to predict which team will win on each tournament date.
In addition, “LaLiga Winning Streak” players will be able to organize among themselves and create their own “Fantasy” league and compete with friends or other users, and create an interesting community where the center of attention is undoubtedly LaLiga.
It is a strategy, more than novel, interesting, that is signed at a time where, for the soccer league, there is a very complex panorama after the departure of Lionel Messi from Barcelona FC, a fact that, in terms of income, without a doubt, it will affect the competition’s own income, since the Argentine was / is one of the most attractive players for the brands.
On the other hand, for Facebook it also represents a great stage as part of a strategy to increase the popularity of its Facebook Games Fantasy platform, which has already launched the first video game “Pick & Play Sports”, which allows users to predict the winner of an important match.
Even when Messi left LaLiga, that does not mean that he has lost importance. In the end, it is the tournament that has in its ranks one of the most powerful clubs in history: Real Madrid, a team that will continue to bet on making the services of the great promise of football and marketing, Kylian Mbappé.
In other words, it is an alliance that can be of benefit to both in order to promote their growth. LaLiga is looking for an economic rebound and a social network with the reach of Facebook can be of great help. We will see how this alliance turns out and, above all, how well received this video game is.
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