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The study “Summer 2022 Vogue Business Index” measured which are the most recognized luxury brands in the world.
Based on the National Survey of Occupation and Employment, STPS-INEGI we know how many marketers are estimated in Mexico.
Like Lacoste, companies at the level of Nissan have opted for marketers in talent management.
Lacoste made managerial changes and the famous premium clothing company demonstrated managerial confidence in a marketerto take control of the sales you will have to achieve your brand.
Based on the “Summer 2022 Vogue Business Index”within this study the importance of the market of clothingfrom the most recognized brands in this industry.
The projections show that gucci, chanell Y Louis Vuitton are the most recognized brands with an index of 97, 97 and 96 pointsrespectively.
Within this list there are at least 21 luxury brands that are considered highly recognized in the world and that is enough to have a dimension of the highly competitive segment in which the brands sell and why marketer profiles are the most demanded these days. .
The impact that these corporate decisions have on the base of professionals dedicated to marketing sets a good precedent in talent management, which reveals how important communication has become in the market and not only that, the importance they have as brands. the companies that manage to make this bet.
Let’s first see the point made in this paragraph, in it a very interesting element is determined, which is trust in marketing professionals. From this angle it is important to see that in Mexico, the last figures of the National Survey of Occupation and Employment, STPS-INEGI, added 162 thousand 979 people specialized in this matter.
Now let’s see the cases of companies that have made very important bets in the market, where critical talent challenges have been defined within the companies.
Mayra Gonzalez This is the case of how marketers have climbed in companies, due to the value of their profiles. Career marketer turned CEO of Nissan Mexico and later his transfer to the sales direction in the Japanese automaker was announced.
“A leader is like the driver who drives a bus, you know where you are going, but you have to get on the right people in the right place, because the road may be rocky and, when you arrive, you will know that each one of the ones you brought were the ones that had to be there”, González expressed when speaking of leadership.
Changes at Lacoste
Lacoste has operational changes and as part of these adjustments, Catherine Spindleris its new deputy general manager, after having joined the company as vice president of branding Y marketing in 2019.
Spindler has an interesting career as head of the perfumery product area at Louis Vuitton; was in charge of the business unit in travel retail of Guerlain and in Veepee lasted more than five years as director of marketing.
Spindler’s credentials in marketing they are heavy and more than that, the tasks that have been entrusted to him make sense: “Spindler’s mission will be to continue with the transformation of Lacoste towards the premium segment and strengthen its presence in all the markets and distribution channels in which it operates (… ) will improve our strategy with the aim of getting closer to consumer expectations and giving more autonomy to the different regions in which the brand is present”.
Important activities have been consolidated in the apparel market, which are based on the opportunity that brands find in retail thanks to profiles that are increasingly specialized in consumption.
Within retail we have witnessed the predominant activity and apparel is fundamental in this series of experiments that we are seeing, which range from the physical point of sale to the DTC and the brand experience increasingly focused on consumption.