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TV Azteca is one of the leading brands in the Mexican television market.
studies like Morning Consult & Hollywood Reporter National Tracking Poll They have come up with the reasons why television is still watched.
The television market is one that has been able to diversify.
The House of the Famousprogram produced by Televisawas promoted by Aztec TV unexpectedly and realizing the challenges that live broadcasts have and how important television continues to be for audiences.
In a study titled Morning Consult & Hollywood Reporter National Tracking Poll, it was noted that there were five main reasons for viewing these traditional media. The first, for the news; second, for entertainment; third, by certain personalities; fourth, for specific programs and fifth, simply because they use the television as background sound.
The unexpected promotion
The House of Famous is next reality show that Televisa will present by the hand of artists and celebrities from social networks, living together in a house and performing dynamics with the aim of winning a prize.
One of these social media celebrities is Wendy Guevara, who recently, together with the Televisa program, was promoted in Azteca.
Everything happened in a game that was taking place in León Guanajuato, when a young man interrupted the broadcast that two journalists from TV Azteca were doing about the sporting event, when suddenly, a man appeared and said to send his greetings to his sister who would participate in the match. rreality show of the television station with which Ricardo Salinas competes.
After the unexpected mention that the young man made of a Televisa program on the Azteca signal, the comments on social networks did not wait and users like Krishna immediately assured that no one dared to do so much in full TV Azteca signal, while that others recognized the mention of the young man, as they highlighted the way in which he mentioned that it was his sister.
“He is very proud, showing off his sister Wendy, no matter where, the joke is to support at all costs,” other users wrote.
These unexpected promotions that the media achieve in other media and unexpectedly have left interesting witnesses over time, in which we have learned of remarkable cases. We saw one of these cases with the actress and dancer Luz Vega, who after making herself known as a talent on Televisa, went on to compete on an Azteca cooking show called MasterChef Celebrity, where she showed her culinary skills and for this, in the promotional season of said edition, the woman went from being on the payroll of the San Ángel television station, to promoting the contest program in broadcasts such as Venga la Alegría, a program that bills in Azteca .
This case, that of a Televisa talent who ended up working for Azteca or the unexpected mention of a Televisa program on TV Azteca prove how relevant the traditional media ends up being for audiences, who find in these details a topic of conversation in social networks.
This interest makes television productions important brand activations that help traditional media to consolidate in the market and carry out tasks with it, which serve to impose trends from which a content strategy can be taken advantage of.
@pacoguevara457 supporting wendy guevara and wing beast