41 percent of makeup purchases were made online.
27 percent of these purchases were made directly from mobile devices.
Social networks continue to be the best tool for the new generations, since with them they are able to increase the popularity of an artist, a brand, a product or whatever on a global level. That happened thanks to a trend that is registered in Tiktok and that involves the famous “gloss” of Dior, Addict Lip Glow Oil, which has become the best campaign for the brand.
Currently everything that goes viral on social networks can become a success depending on whether it is good or bad, thanks to the reach that these platforms have. In accordance with a report by We Are Social and HootsuiteIn actuality there are 4.62 billion network users worldwide, representing a year-over-year growth of more than 10 percent.
Given these data, it is normal that the digital conversation changes daily and that Internet users position themselves on any topic that can transcend and organically benefit many personalities, brands or companies.
kiss with gloss of Dior?
It is no secret to anyone that one of the industries that has benefited from the power of social networks is fashion and beauty, since without the need to create large campaigns of marketingare the consumers themselves who feel free to make reviews on these platforms, promoting their use in the digital world.
This new technological context has allowed trends that are transformed into strategies of marketing by the so-called influencers Y bloggerswho find new and creative ways to promote innovation in the sector, which managed to invoice 396 billion euros worldwide.
Given this, a new trend emerged on TikTok that encourages consumers to buy the “gloss” by Dior, Addict Lip Glow Oil. The trend It started in a very peculiar way where a tiktoker mentions that she would not kiss any man with this product that costs around 700 Mexican pesos.
@idkferleal i love dior #dior ♬ your dads dead – …
@realkarlaa Oops, how weird 🤔👄 lol #uykraro #lipstick #exbf #ex #gloss #lips #lips #diorgloss ♬ original sound – 🙂
@lasmascotasdediana Do I give it another chance? #makeup #lipgloss #lipglowoil ♬ original sound – Daniela fans ✨
@limonaaaaa #foryou ♬ original sound – guhe_H
The product, which is a new formula of the luxury beauty brand, is a tinted lip oil format that is very light to apply, providing a luminous finish similar to that of gloss, but without the sticky side of this type of product. , so it has been a temptation in social networks, also reaching Twitter trends.
Now shut up with Dior’s Gloss, it’s only 800 pesos, the dudes don’t care if you kiss him with that or with fat from taquitos.
— Dian (@Miss_Diabla_) July 27, 2022
how are they going to kiss with dior gloss? don’t waste it on a man
— Diana (@Dianna_mdo) July 27, 2022
According to information from Vogue, said product registers more than 1,800 reviews on Google, where consumers praise its power and show that it is not only successful in the territory of TikTok. In that same order, the magazine details that on the Sephora website two of its shades appear sold out.
A Nielsen report estimates that at least 30 percent of the $12 billion generated in the United States from beauty product sales in 2018, were made through online shopping channels such as e-commerce either Social Commerce throught social media.
It is not the first time that a viral product on TikTok has increased its saleslet’s remember the case of a “fugitive grill” that sold out in stores like Coppel, after winning in all three of this social network.
In conclusion, each time social networks have become that exposure channel that, if used well by a person or a brand, can lead them to succeed outside the digital world.
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