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On Twitch, Ibai Llanos, creator of the Kings League, is the streamer with the most views generated.
At the beginning of 2023, the Kings League began, a tournament organized by Ibai, Gerard Piqué and The Grefg.
According to what has been revealed, a Kings League player earns 70 euros per game.
After announcing McDonald’s as a sponsor of the Kings League, now, while the Iba Llanos and Piqué tournament continues to grow, a new sponsor joins the trend generated on Twitch since the beginning of the year.
The beginning of 2023 came with a new trend generated in social networks, all thanks to the Colombian singer, Shakira, who put Gerard Piqué, the former Barcelona FC central defender on the map of digital conversations and, without a doubt, one of the most viral characters in recent weeks.
The virality that Shakira caused with her most recent single was, in fact, a more than important publicity hook for Gerard Piqué, who did not hesitate to take advantage of the trend and divert attention to one of his most recent -and now popular- projects.
The Kings League, a 7-a-side soccer tournament created in conjunction with Ibai Llanos and The Grefg, arrived in 2023 and, from the outset, it has already positioned itself with the highest number of views on Twitch. According to data published by the TVTOP portal, the already famous Kings League has risen to the top with an average of 253,700 viewers in a total of 11 broadcasts.
This means that, during the month of January, the king of Twitch was neither Ibai Llanos, nor AuronPlay nor any other streamerbut Gerard Piqué’s project took the cake.
An important success if we consider that Twitch is, to this day, one of the most relevant platforms for content creatorsa market that, by the way, is growing by leaps and bounds.
Kings League of Ibai Llanos grows in popularity and adds a new sponsor
Since its launch in 2008, Twitch has become one of the most popular platforms in recent years. With more than 26 million registered users, of which approximately nine million are content creators, Amazon’s platform is undoubtedly one of the favorites of young people who want to be streamers.
However, as of today, according to data from twitch tracker Ibai Llanos is the streamer with the highest number of monthly views, with a cumulative 233 million. The Bilbao native is followed by Rubius, AuronPlay and The Grefg, among others.
In the midst of this scenario, as we mentioned at the beginning, the Kings League has become a viral event since it started at the beginning of 2023, so much so that, in addition to being the most viewed content on Twitch during the month of January, He managed to get McDonald’s to “forgive” Ibai Llanos’ mistake and become a sponsor.
Today, as part of this boom in the Gerard Piqué tournament, Xiaomi Spain has joined as a new sponsor of the Kings League, a strategy for the brand that, according to a statement, seeks to “provide innovative solutions to consumers to offer and raise awareness about the importance of a healthy, safe and sustainable lifestyle”.
Of course, today, no one wants to be left out of an event of this magnitude, which has helped former soccer players, such as “Kun” Agüero or Iker Casillas, to be back on the map and in the digital conversation.
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