In a context of rising food prices in the United States, Gary Pilnick, CEO of Kellogg’s, is being criticized for his dietary opinions. The executive suggested that families with financial restrictions consider cereal as an option for dinner, seeking to offer an economical alternative to save.
This proposal arises after a report by the Wall Street Journal which shows how Americans spend more than 10% of their income on food. During an appearance on the show Squawk on the Street from CNBC, Pilnick argued the poor should eat cereal. He asserted that a bowl of cereal with milk and fruit can cost less than a dollar, representing a significant savings for the consumer.
Reception and criticism against the CEO of Kellogg’s
Some users have criticized to Pilnick, arguing that it reveals a disconnection with the reality of people facing economic difficulties.
The debate, according to Business Insider, focuses on whether it is appropriate to recommend cereal for dinner. Users even say that Kellog’s prices have seen significant increases.
Despite the criticism, Pilnick defends his position, pointing out that cereal consumption outside of breakfast is a growing trend, and that it could continue if consumers are under economic pressure.
Implications for the consumer
Pilnick’s proposal raises questions about nutrition, home economics and food companies’ perceptions of their consumers. The nutritional quality of the diet should not be ignored, although cereal can be an economical option, according to the site Yahoo!
The suggestion to eat cereal for dinner highlights the complexity of addressing food affordability in times of economic crisis. While for some it may represent a practical solution, for others it underscores the need for more comprehensive solutions that address both accessibility and nutrition.
Let them eat cereals?
Pilnick’s suggestion has been widely criticized by users after the CNBC clip went viral. One TikToker suggested that maybe they would “eat the rich” instead.
“Listening to rich people put a marketing spin on poverty is crazy,” another viewer commented in a clip from the segment, according to Business Insider.
Pilnick’s annual compensation includes a base salary of $1 million and more than $4 million in incentive compensation, based on September 2023 data.
Editorial Team The editorial team of EMPRENDEDOR.com, which for more than 27 years has worked to promote entrepreneurship.