Like the world of art, fashion has opened up to NFTs (whose acronym is Non -Fungible Tokens), this product designed for collecting but with the novelty that do not touch and only exist virtually. The digital version of the stamps or any other product to which a series of users end up conferring a value. That is, they are something virtual that can be bought and sold. This being the case, it is not surprising that the brand Karl Lagerfeld has seen the reef and has released its first NFT collection.
With reason What would have been the fashion kaiser’s 88th birthday, the first NFTs went on sale on September 10. It is a figurine with the image of the creative director of Chanel and with all his characteristic clothes and accessories. Including, of course, his famous white shirts, his timeless ponytail, and his black glasses.
The tokens are available on The Dematerialised platform, in two versions and in a limited edition. The first, available for 77 euros for 777 consumers, The second is more luxurious and exclusive, so 77 copies are sold to 177 euros. The repetition of number 7 is not accidental and is due to a tribute to Lagerfeld himself, who considered it his lucky number.
However, this is not the first firm in the fashion and cosmetics industry to adopt this format. That title is held by Gucci, which became the first luxury brand to launch its NFT: virtual sneakers that can be used as if they were an Instagram filter. A token that was scheduled to reach a value of between 9 and 12 million dollars.
Dolce & Gabbana for its part, in collaboration with UNXD, has just presented a collection of nine of these pieces for men and women. Of course, they all have their physical replica. Similarly, Burberry announced last August its partnership with Mythical Games to launch a collection of non-fungible tokens in the Blankos Block Party video game.
Photos | Karl Lagerfeld and Burberry