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It was announced that the changes will be from the transparent packaging to its box shape.
The packaging design may be similar to that of your Yeezy clothing line.
The brand has in the past collaborated with Latin celebrities such as J. Balvin, K-Pop BTS, and hip-hop star Saweetie.
Brands know the power of working hand in hand with famous figures to promote their brand around the world. One of these is McDonald’s, which recently revealed that Kanye West, one of the most influential rappers and music producers in popular culture, is redesigning the new packaging for the most iconic hamburgers in the world.
According to data from Statista, the record quick service giant in 2020, the number of restaurants in the United States reached 13.6 thousand. The statistics platform also noted that in Europe, France, including Monaco, ranked first, with almost 1,500 units. Meanwhile, China had the largest number of McDonald’s restaurants in the Asia Pacific and Middle East regions.
In the marketing industry, the firm is recognized for having one of the most representative packaging in retail in the United States and the world, where its star is undoubtedly ‘La Mejita Feliz’, which contains a special menu for children.
Packaging is one of the most important characteristics for a brand, since it conveys the cover letter of both the product and the company itself.
Kanye West and McDonald’s
Kanye West announced that he is redesigning the packaging for McDonald’s burgers in a post on Instagram.
“Ye partners with industrial designer Naoto Fukasawa to reinvent McDonald’s packaging,” reads the rapper’s Instagram post.
Likewise, it was announced that the changes will be from the transparent packaging to its box shape, in the design they will have the touch of Kanye.
Many speculate that the packaging design may be similar to that of his Yeezy clothing line and his interior design style will be minimal and understated.
It is not the first time that McDonald’s has worked with celebrities to promote its brand, let us remember that in the past it collaborated with Travis Scott, with his “Cactus Jack Meal” combo, which allowed consumers to eat like one of their favorite musicians.
He has also collaborated with Latin celebrities like J. Balvin, K-Pop BTS, and hip-hop star Saweetie.
Many brands work with celebrities, such as Adidas, which launched its collaboration with Beyonce years ago. As well as Ralph Lauren joined the power of the Friends brand, after the high-end clothing brand will focus on Rachel Green, played by Jennifer Aniston, whose story fits perfectly with the brand.
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