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Julio Regalado is a character that emerged as a promotional strategy for Comercial Mexicana, now that he is part of Soriana, the chain has made this personality its own.
With an actor who recreates Julio Regalado, where he finds himself incognito at a meeting of shopaholics, Soriana pales because of the imitation that Walmart has made of its promotion.
July is a very famous month in retail, because the then Comercial Mexicana took advantage of this date to bring to life the famous Julio Regalado.
an imitation of July Giftedof sorianais the latest creative idea of Walmart to publicize their Summer Days promotion.
The campaign that the supermarket chain activated takes place at a supposed meeting of shopaholics and one of its members takes the floor, to tell her colleagues that it was brought forward to July.
His confession takes the audience by surprise, among whom is a thin, hairless actor, doing a perfect imitation of July Giftedthe popular character from Comercial Mexicana that is now part of Soriana stores.
The idea was not wasted and on social networks like TikTok, the piece already has more than 9 million views, with comments that do not disappoint, as the brand’s followers wrote that there was an impostor among the characters in the advertising campaign, while others questioned where the consumers who ensure that companies “can’t be thrown away” were. Others consumers recognized that this was a very good hint.
@WalmartSupercenterWalmart’s SUMMER DAYS♬ Promoted Music – Walmart Supercenter
Julio Regalado and the power of creativity
Creativity is a powerful dose of transformation, which gives brands the guidelines to be able to create successful businesses, with sales that become great guidelines for the consumer.
A tremendously valuable case to demonstrate this is that of July Giftedwho has become an iconic character in retail in Mexico, where brands have taken on the task of creating pets without disappointment, as has happened with Mom Fight.
The iconic character Recently called attention to the use of inclusive language with which he demonstrated how valuable communication becomes on social networks and very specifically, the power that a well-constructed brand character achieves.
“Within retail we have witnessed increasingly important cases of the value of a good campaign, so seeing the Walmart piece with an imitation of Julio Regalado is not wasted”
creative competition
We have not only seen an actor imitate July Gifted in the campaign of Walmartwith which he has made Soriana pale, streaming platforms such as Blim have also clashed with Netflix.
The events occurred in 2016 when Blim used actors from a campaign that Netflix activated in the country, where he criticized the contents that his Mexican counterpart had.
These creative actions have a common element and it is the narrative around which the brands that compete in the same segment join to take advantage of the social conversation generated in networks and the presence gained in the mind of the consumer.
creative audacity
Creative audacity today is an excuse to generate content that does not disappoint brands, much less consumers. Both cases reported in this note warn us of the positioning that a brand achieves through a good story..
From a plot that is consolidated in the mind of the consumer we see creative cases that continue to stand out in the market, the same a copy that exclaims “I am Totally Palace!”, as a George Clooney announcing Nespresso, no matter what year you read this, he continues to promote the brand’s capsules.