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Similar pharmacies has become one of the leaders in the pharmaceutical industry.
The company has managed to cover 39 percent of participation in the pharmaceutical sector.
Similar pharmacies has for some time now become one of the leaders in the pharmaceutical industry, and this is due in part to the fact that it is a recognizable brand that has made a distinctive name for itself and this is reflected in the way in which its consumers value the brand; thus, This Japanese influencer has dedicated herself to traveling with a Dr. Simi around the world.
Despite this, the firm has never been characterized by having stars, public figures, or influencers, to promote its products as other brands such as Sabritas or LALA do, to name a few:
However, this Japanese influencer has managed to position herself on the internet and give back to the brand in a quite striking way.
Pharmaceutical industry in Mexico
The growth of the pharmaceutical industry after the ravages of the Covid-19 pandemic has been essential so that today there is no talk in Mexico of more waves of contagion. The importance of protecting the millions of inhabitants of the Mexican Republic has ensured that the brands in this sector are held in a better light.
Among them, there are some brands that have managed to create a positive effect in the Mexican consumer, because according to an investigation by the Storecheck medium on the leading pharmacy chains in the country, Farmacias Similares was recently cataloged as the most important, obtaining 39 percent of participation in the sector, all this having presented the amount of 2 thousand 619 million dollars in sales value; On the other hand, in second place was FEMSA’s Mexican Economic Development, which has more than 2,400 branches in the country; In third place was Farmacias Guadalajara with 1,865 branches in Mexico.
Taking into account that the Mexican market has a considerable offer in practically every item, it is worth highlighting what has been achieved Similar Pharmacies when proclaimed as a leader in this sector, in part due to its great marketing strategies that the brand has opted to implement over the years. In this way, the Dr. Simi chain has been able to position itself effectively in the Mexican market.
Japanese influencer travels the world with a Dr. Simi
Reiko Takamatsu, is a Japanese influencer who since 2018 has shared the figure of Dr. Simi. The young woman who works as a flight attendant has managed to get the amount of 15 thousand followers on the Instagram social network due to her extreme love for her character.
The young woman poses with her endearing “lover” in places around the world. Rio de Janeiro, New York, Rome and, above all, in various parts of the Mexican Republic. In addition to this, the young woman has managed to please her followers since a large part of her publications are usually in Spanish, which generates closeness with her followers. This, of course, It provides the brand with an excellent image, since the love that the young woman has for Dr. Simi has made her decide to collect a large number of stuffed animals with different outfits of the character.
This isn’t the first time we’ve seen such a big kind of love over a certain brand. Just a few months ago a young British woman compared the taste of a Mexican Coca-Cola with one from her geographical location. The reaction of the young woman and her statements indicate that she was amazed by the brand with a Mexican stamp, a fact that became quite popular on social networks.
There is no doubt that we Mexicans like foreigners to value and fall in love with a product from our country and, therefore, this type of advertising hits the nail on the head so that companies bet on expanding their advertising market hand in hand of these new “famous” or “influencers”.
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