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Customer service is essential in companies like Izzi, which find in this area a critical element to highlight their brand in the market.
Izzi has established itself with tremendous success in the market thanks to the innovation it has achieved together with the companies with which it competes, such as Totalplay or Telmex.
Customer service is one of the critical areas in the marketplace and its ability to determine the value of a brand is brutal.
Izzi is one of the main telecommunications providers in the Mexican market and one of its biggest bets as a brand, we have seen it with brand ambassadors in campaigns that have no waste and if all the potential to consolidate the company in an industry, where the consumer does not forgive a failure like the one registered this Monday, after the company has registered an error, which has led it to become a trend within networks.
The feat of the brand has earned it a series of criticisms and the home office is the one that pays, so it is worth taking into account the elements, which will help us to understand how a brand of this weight manages to respond to the demanding market .
Izzi’s mistake at home office
Starting Monday from home office meant a real nightmare for many Izzi users, after the brand reported a failure in its service, which they reported on social networks.
From user comments like Jacobo Banda, warning that “when you get up to work and give that 110% on Monday but the #izzi internet does not work” or the criticism of Tony tovar, by assuring with a meme that shows suffering along with the message: “When I find out that the izzi problem is national and not just about turning my modem on and off. Face with symbols on the mouth ”.
After the failure, the CM of Izzi, through the help account that the brand has, has managed the crisis by asking all the complainants for their account number and full name, which they have to register through a direct message from Twitter
When you get up to work and give that 110% on Monday but the internet from #izzi pic.twitter.com/ZXPY3Mbq8S
– Jacob Banda (@JakeBanda_) September 27, 2021
When I find out that the izzi problem is national and not just to turn my modem on and off. 🤬😓 pic.twitter.com/hDeLoXhaUS
– Tony Tovar. (@ynottovc) September 27, 2021
Due to the errors recorded, a key element in this effort has to do with the role of social networks and how brands apparently take advantage of this medium to respond.
The telecommunications market, being services, becomes one of great relevance for the consumer and as it is a critical area for both personal services and communication professionals, it is essential to understand the value that this company has in the market, in function of the customer service you have.
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