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Artificial intelligence is essential to achieve better results in the market, by helping to understand the digital environment.
Within digital marketing, an element that we cannot lose sight of is the equipment that can be done with other digital marketing techniques.
That said, one element that is tremendously important in digital marketing is that which has to do with innovation.
Innovating is a rethinking of strategies and to achieve results an aspect that is tremendously important to understand today is that which has to do with which digital resources such as artificial intelligence, help to achieve increasingly relevant tasks in the market.
In this sense, an aspect that is of great value is that which has to do with the way in which today the weight of digital marketing is being rethought, where undoubtedly crucial tasks are patented, where resources have undoubtedly been patented that help us to land better results in the market and with it, define activities that undoubtedly patent tasks to which we have to be vigilant.
Inside of the Artificial Intelligence Diploma offered by the School of Marketing, you will learn to implement this resource as a powerful tool to grow your business, as you explore the reality of artificial intelligence technologies and how they can be leveraged to support the needs of your business.
At the end of the program, you obtain the necessary knowledge to understand the new artificial intelligence technologies from a business perspective, as well as the economic, social and business implementation analysis tools that they propose.
Among the objectives of the AI program are:
Understand what AI is and how to make it work for your industry.
Identify the opportunities to obtain more clients by evolving your brand or business into the artificial intelligence space.
Learn to create new products and services in business models based on AI.
Discover how to be successful in the artificial intelligence space.
Knowing how to work with technology and the creation of a strategy based on AI, to apply it in your product or business.
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