The new movie of Barbiedirected by Greta Gerwig and starring margot robbieis just about to be released, and without a doubt, it is one of the most anticipated films since last year, when the first images of the Australian together with ryan gosling with a vintage skater look.
With a successful marketing campaign, the excitement of the audience is felt everywhere, with brand-inspired clothing collectionsand other collaborations with video games that have raised expectations about the film, which, in reality, is deeper than it seems.
Little by little, countries have been flooded with the pink world of Barbie, the characteristic color of the famous doll created by Ruth Handler, launched in 1959being so popular that it managed to accompany women in different generations, the same that have shaped margot robbie and Andrew Mukamal, through the looks that she showed off during her promotional tour, as a love letter to her fans.
Its impact is such that there is no other seal, but pink, which even managed to make a place for itself in fashion, thus calling one of its trends ‘barbiecore‘, where this hue takes center stage through the garments, but have you ever wondered the meaning and message that this color brings with it?
The deep meaning of Barbie’s pink color
The pink world of Barbie became an icon, where its founder, Ruth Handlerseeks to promote little girls who can achieve what they want, dedicating themselves to what they want, creating lines of dolls with all professions, showing that the choice of that Mexican rose that surrounds their logo is more than the representation of the Female gender.
Its color has been the subject of debate, but its meaning is much deeper than anyone might think, since it is not only the representation of a ‘gender’, freeing women from stereotypesOtherwise, it is a message in which sweetness, joviality and something else are involved.
With an endless number of dolls, thousands of stories told through the generations that grew up accompanied by Barbie and one dream house much desired by girls. the toy of Ruth Handlercaptures this message through its color.
What is the message that Barbie promotes with the color pink?
As we well know, Barbie encourages girls tobe what they want to bebut more than enclosing them in a ‘pink world’, their meaning goes further, since their philosophy seeks that beyond representing the perfect or a ‘world without problems’ in reality It is a way of seeing life with optimism, that everything can be achieved and realized; is a part of the philosophy of the doll who seeks to pursue their dreams.