Today, the company led by Tim Cook has presented its financial results for the third quarter of the year, which historically is always the worst of the 4 in the year for Apple, so that in addition to the crisis caused by the pandemic, very low numbers were expected. in general and department revenue, however, everything seems to indicate that the launch of the iPhone SE helped the company have a better quarter than expected.
Apple does not usually share sales figures per device, so the iPhone SE is a conclusion we have reached after seeing that the iPhone generated 44% of all revenue this quarter, which despite being the percentage Lower in this segment in several years, it is a better figure than expected. The foregoing translates into income of $ 26.418 billion.
The company revealed that this quarter’s revenues were 59 thousand 685 million dollars, in fact, its EPS (earnings per share) was higher by 24.7% based on estimates. The total net profit has been of 11 thousand 253 million dollars.
Services and iPhone remain the company’s muscle
Looking at the company’s divisions, we can see that iPhone and services are still the company’s muscles in terms of revenue. And the accessories section is one of the lowest along with the iPad, and it was very close to generating almost the same income as the sale of Mac.
- iPhone – 44%
- Services – 22%
- Mac – 12%
- iPad – 11%
- Accessories – 11%
On the other hand, Apple has mentioned that it has managed to double the income of the services division in less than 4 years, and only this quarter generated a total of 13,156 million dollars.
They also made it clear that the sale of iPad and Mac increased more than expected, and that is probably due to the increase in work at home.
The company is confident since it revealed that worldwide there was growth, with America being the region with the most sales, followed by Europe, China, Japan and the rest of Asia.