convenience store brand OXXO You are exploring a new market. The company presented a new cafeteria together with its business partner CAFFENIO and it is a andati Drive.
Andatti Drive, the first “OXXO coffee” coffee shop branch, is located in Apodaca, Nuevo León and has two self-service lanes.
Users will be able to purchase their products directly at the establishment, but they will also be able to order them through the application or through online platforms. delivery (deliveries) and those who wish will have the option of customizing their drinks with different liquid milks and sweeteners.
In addition, some foods will be offered such as: ham and cheese croissant, turkey ham and cheese sandwich, egg and bacon bagel, among others.
“We are excited to launch this new concept, because with andatti Drive we will be closer to our customers under a new, fast, simple consumer experience, with the best quality products, innovative technology, and with a loyalty program with personalized and family attention. . Our objective is to satisfy the needs of people who are constantly on the move, we want to be that point of recharging energy to keep going, we want andatti to be not only the coffee of OXXO, but to become the coffee of all of Mexico”, explained Jaime Longoria, commercial director of OXXO.
Coffee lovers, in Apodaca, Nuevo León, opened the first Andatti coffee shop of the Oxxo chain and has a drive thru. It will be a match for Starbucks if they start appearing like the Oxxos ☕️ pic.twitter.com/6Vc6yQJltP
— MadreSemestrosa (@MadreSemestrosa) January 16, 2023
In this way, FEMSA, the company responsible for the OXXOs, explores the coffee shop market, a segment until now dominated by Starbucks, a brand managed by the Alsea Group.
Do you think the other chains should worry about andatti?
Editorial Team The editorial team of EMPRENDEDOR.com, which for more than 27 years has worked to promote entrepreneurship.