So far this year, the purchase of mobile applications has grown up to 24.8% compared to last year; In addition, according to a study by the finance portal Finbold, iPhone users are the ones who have contributed the most to this growth, since in 2021 they have spent twice as much as those who use Android.
During the first six months of 2021, iOS users spent a total of $ 41.5 billion on apps from the App Store (22% more than last year). On the other hand, in the same period, Android users spent $ 23.4 billion on purchases within Google Play (30% more than last year).
Although the Google store had a higher internal growth in sales of apps, the figures make it clear that iOS users are more willing to download paid applications, since their spending for this concept practically doubles that made by Google Play users.
DO NOT STOP READING: How to download the backgrounds pack for Microsoft Teams that includes Clippy
In addition to this difference in the purchases made in both application stores, an interesting fact that the aforementioned study shows is that most of the apps paid games have been downloaded, which represent total revenues of more than 10,320 million dollars during the first half of 2021.
Other applications that contributed significantly to the increase in sales of both platforms were those related to remote work, virtual classes and entertainment, mainly; so it is clear that confinement due to the pandemic played an important role in increasing purchases of apps.
The increased spending on both app stores benefits Apple and Google considerably, but also developers. In addition, in the case of the App Store, Apple offers a reduction in commission to those creators who publish an app and generate less than 1 million revenue. Thus, developers only have to pay the 15% commission per purchase within each app, and not 30%.