Internet user discovers the secret bookstore in Santa María la Rivera

• Index hide

  1 There are various places within CDMX that often go unnoticed by most.

  2 Companies seek to provide unique experiences that manage to generate a different interest in a positive way to potential consumers.

  3 Secret places, whether consciously or not, are often a big draw for those looking for something different.

  4 A secret Bookstore and some hidden places in the city

  5 Secret places in CDMX

  6 Mysticism as a marketing strategy

  7 Now read:

  There are various places within CDMX that often go unnoticed by most.

• Companies seek to provide unique experiences that manage to generate a different interest in a positive way to potential consumers.

• Secret places, whether consciously or not, are often a big draw for those looking for something different.

Social networks have become a magical and extremely important place for the behavior of the new normality, since within it everything turns out to be an open secret, such is the example of a “secret” bookstore which a tiktoker points out, provides an experience out of the ordinary.

Providing “secret” experiences has become increasingly common, companies have opted for this type of strategy that allows them to generate an entire aura of mystery around them, since the segmentation of potential customers to whom it is addressed, is sometimes “select”, because consumers, They usually find out about these types of sites through chats and comments, or in a few viral videos on tiktok.

A secret Bookstore and some hidden places in the city

Within Mexico City there are various places, which are quite an experience, from him even thinking about going to the place, this is because they manage a dynamic, whether consciously or not, of considering themselves as a secret place, little accessible or simply curious in the eyes of most people.

@terricola9 #dondeircdmx ♬ Madam’s Mirror (Harry Potter- Haunted House-Ghosts) – AVCreations

Secret places in CDMX

Mexico City is home to various places that provide multiple unique experiences, which are only accessible if you know how to access them, These spaces, although they are an open secret, usually maintain the mystique that surrounds a mystery, such is the case of a famous bar which was accessed from the door of a refrigerator, which was in sight of all and in a place crowded by dinerswho were mostly unaware of what was happening behind the apparently cold of a freezer of the establishment Jules Basement.

Another very famous case that has been taken as a formula for success offering an experience surrounded by mystery, It’s the famous donut shop The Secret Donut Societywho have become a must see for live an unconventional experience in Mexico City, always maintaining the essence that only this type of site can offer with the mysticism that a secret brings with it.

Mysticism as a marketing strategy

It is well known that sometimes less is more and within positioning strategies between the taste of consumers, this saying takes shape, in the aforementioned establishments, which stand out from their competitors, because they do not try, Although the creation of these mysterious places may be an open secret, which consciously or not maintain a mystique around them, lwhich makes them special and allows them to stand out within their sector, since most of them have web pages or profiles within social networks.

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