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Lionel Messi has a community of more than 400 million followers on Instagram
The trending image is compared to that of Diego Armando Maradona after his coronation in Mexico in 1986.
Social networks are a primary tool for brands today, where they use these media to quickly connect with their customers and users. Recently, Inter Miami used its Instagram account to make Lionel Messi’s arrival official with a post that went viral around the world and even his followers have increased in a few hours.
It is known that the contemporary consumer increasingly demands more ways to interact with brands, which is why social networks are the best space.
According to data from We Are Social, by 2022 it was recorded that there are 4.88 billion users around the world, which is equivalent to 62 percent of the planet’s population using social networks.
The Inter Miami post after Messi’s arrival
This Wednesday it was announced that Lionel Messi confirmed his arrival to the Inter Miami team in MLS. After this confirmation, the MLS team shared a video on their Instagram account, until it went viral due to the power of the news.
The publication shows all the media that in recent weeks they have confirmed a return to Spain or a trip to Saudi Arabia with Al-Hilal.
In the recording appear portals and media headlines such as L’Equipe, The Athletic, Sport, Daily Mail, Marca, ESPN FC, AFP, El Chiringuito, Ataque Futbolero and journalists such as Fabrizio Romano, Verónica Brunatti, Rudy Galetti and Marcal Lorente with publications in which they reported approaches between La Pulga and other destinations outside of Inter Miami.
Likewise, the team that registers a community on Instagram of more than two million followers, focused on a pink M with a square typeface and slowly moved away until revealing the name of the Argentine in graffiti format.
The video has so far recorded more than 600,000 views and various comments where Internet users and fans of the team congratulate him on this signing.
Also the impact of the Argentine was reflected instantly on the Instagram of the pink painting that belongs to David Beckham. Since at the beginning of Wednesday, June 7, the account had one million 066 thousand 590 followers and, since the rumors increased until confirmation, the numbers did not stop growing.
By the end of June 7, the profile added more than 1.3 million new followers.
The footballer’s impact on social media accounts was also noted when he won the World Cup with Argentina, where he broke various records on the field, but also in the digital world after a post he registered on Instagram.
On that occasion, the footballer shared an image celebrating the title that in less than 24 hours registered more than 43 million likes, becoming the publication on this social network with the most likes by an athlete in history.
It is known that the photo that Messi uploaded of his victory with the World Cup in Qatar is iconic, since it imitates the image that Diego Armando Maradona left after his coronation in Mexico in 1986.
This image quickly became one of the posts with the most ‘Likes’ in the history of the social network, Meta, clearly surpassing his own previous mark, when the player published a carousel with several images after winning at the legendary Maracanã stadium. Brazil in the 2021 Copa América.
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