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Within markets such as the United States, there are studies such as the 2020 Insurance Barometer Study”, which have other projections.
Taking action both personally and collectively leads to insights that help us understand the consumer profile.
YouGov established together with platforms such as HIP Give and studios such as the 2020 Insurance Barometer Studythe profile of the insured in Mexico.
The number of insured in Mexico is very low, as a study by YouGovwhere we see what matters to the Mexican consumer when it comes to taking action on personal issues.
Given these phenomena, it is important to see what matters to the consumer when they must take action and what they reject in this segment, since what is valuable in consumption depends on it and what has to be highlighted when taking action.
In markets like the United States there are studies like the “2020 Insurance Barometer Study”, which recognizes the main reasons “to have life insurance in the United States in 2020. During the survey, 84 percent of respondents said that the main reason to buy life insurance was to pay the costs burial and final expenses”, as concluded by Valentina Dencheva, Statista analyst when presenting the previous study exclusively to platform subscribers.
YouGov insight and policyholders
YouGov concluded in a recent study that only one in three Mexicans is insured, which gives us an idea of the culture of prevention and its status in Mexico.
“It stands out that 19.8 percent of the Mexican respondents claimed not to have any type of insurance policy, while 15.9 percent responded that they did not know if they had any. Adding these two items, it means that more than a third of Mexicans do not have or do not know if they have any coverage in the event of an accident or unexpected expense”, the study emphasizes in the presentation of its results.
One of the reasons reached by the study of why the Mexican does not prevent is that there is skepticism against compliance with contracts by insurers, so much so that 31 percent of those interviewed considered that there is no point in paying a sure if before an event the user has to pay at the end.
The participation of Mexicans in the insurance culture is so far behind that their Consideration index is only 1.1. Therefore, only this number is aware of the existence of companies specialized in the sale of policies such as GNP, MetLife, AXA, Mapfre Tepeyac, El Águila, Allianz, Prudential, AIG.
As the insight of YouGovIt is also important to see how valuable the culture of participation has become, not only in personal acts such as prevention, but also in situations such as social actions.
He realizes it HIP Give, in a study where he identified the most recurrent causes to which Mexicans turn and found that those related to health and well-being are crucial; “decent” work and economic growth is another pair of causes with which they identify; The reduction of inequalities is another case that draws the attention of Mexicans when it comes to identifying with a social cause, and gender equality is undoubtedly an issue that they do not rule out.
“We are convinced that Mexico is a country of motivating participation, since they are highly active when it comes to supporting, but it is not only about those who donate, but what they do it for and we know that we must disseminate, contribute and support the various causes that add up,” he explained. Juneth MejiaDirector of Digital Philanthropy and Innovation in HIPGive.
Both cases, both the data from the study of YouGov Like the insights of social causes identified by HIP Give they account for what issues matter to the consumer when it comes to participating, both on a personal and a collective level.