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According to one study, The Latin American region was the one that presented the greatest increase in electronic commerce in the world.
In Mexico, sales on-line They represented figures above 401.3 billion pesos in 2021.
Recently, it was revealed that the eCommercein Mexico, had a growth of 23 percent.
The “experiment” of Instagram Live Shopping lasted one year and, now, the Meta platform announced the end of said platform to focus more on advertising.
Every day, we continue to verify the evolution that social networks have had since their foundation until today, becoming something more than platforms to meet people, chat and share some moments of people’s private lives.
In this sense, over the years, Social networks such as Facebook, Instagram, recently TikTok, among others, are now true and very complete commercial showcases.
And it is that we must not leave aside the fact that the pandemic allowed an extremely relevant growth in terms of digitization and, therefore, in consumption habits.
Based on these data, when we go back to 2020 and 2021, the most critical years in terms of the period of the global health emergency, we must remember that the channel on-line was the only way to buy, which is why, In addition to Mexico, a large part of Latin America, a region with a difficult context in terms of digitization, also had an important push towards the eCommerce.
According to data from “Forecast of Electronic Commerce in Latin America in 2021”developed by eMarketerthe Latin American region was the one that presented the greatest increase in electronic commerce in the world, where Mexico ranked fourth in growth in the sector worldwide.
On the other hand, also in 2021, online sales represented figures above 401.3 billion pesos, with a growth of 27 percent compared to 2020according to a report by the Mexican Association of Online Sales (AMVO).
Instagram withdraws Live Shopping platform; this is your bet
The evolution of eCommerce e-commerce has been constant in recent years, so much so that, currently, there is already talk of experiences that combine the digital experience with the physical one of the maxims of buying and selling for consumers and brands.
However, today Instagram has decided to withdraw its Live Shopping platform, which it launched a year ago. The reason? According to what has been revealed, Meta’s social network has decided to focus on those functions and features that offer “value” to users.
Live Shopping is/was a platform that allowed users to buy what they are watching at the moment, based on the products that content creators and brands tag in their broadcasts. Now, this modality will have to disappear by next March 16.
“This change will help us focus on the products and features that provide the most value to our users,” mentioned Instagram.
According to the social network, other shopping functions, such as stores, will still be maintained, although it is a measure that could affect a wide community of creators.
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