Who likes advertising in their favorite apps? Although it is necessary to keep them afloat, it can often be perceived as invasive. Now, Instagram will have more advertising, as Meta looks to grow its ad revenue from this social network. As? we tell you.
Although Instagram was born only as a social network to share photos with your network of friends, it has changed a lot since its beginnings in 2010. Therefore, Meta explains in a statement that now “people come to Instagram to discover brands, products and future events”.
Instagram will have more advertising and news
Among the novelties that arrive on the platform, are the new stories inspired by BeReal and the instagram notes. However, you will also start to see a lot more advertising in your feed. In addition, if you view it when you slide or between the stories of your friends and accounts that you follow, they will appear on other sites.
The new modality is already being tested in certain markets through Facebook Ads Manager, the tool that allows you to create and manage ads. There, you will find the ad placements option that includes sponsored ads within the search results.
For users, the general idea is that when searching for a specific topic like ‘makeup’, ‘travel’, ‘technology’, ‘business’, Among others, the ads will appear in the results feed with the identification of sponsored.
On the other hand, advertising will also appear as “reminder ads”which will help companies and brands communicate directly to users about new releases or events.
These reminders will appear one day before the event, 15 minutes before, and when the event starts, just like any other Instagram notification. However, the user will have the possibility to choose whether or not she wants to receive them, in addition to configuring the time in which she wants to see them.
Will it change the experience on Instagram? Do the measures support brands and entrepreneurs or will advertising only be more invasive?
Editorial Team The editorial team of EMPRENDEDOR.com, which for more than 27 years has worked to promote entrepreneurship.