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Brand Finance estimated the brand value of Instagramwhich gives us an idea of the responsibility that exists in keeping the brand appreciated.
While Instagram is announcing possible updates such as being able to repost, Snapchat has updated its labor policies, laying off a significant percentage of employees.
There are changes in Instagram and as part of these, the famous social network scales in interest before the consumer, with insights very clear, where it is betting on a greater interaction between users, in case the test for repost on the platform of Goalbecome the next big update to the platform.
If we see the data that were screened in “Digital 2022: Global digital overview”, the firm assured what were the reasons why users of these platforms entered them. A 47 percentthe majority of those surveyed said that they did it to maintain contact with family and friends; 36 percent to kill time; 35 percent to read news; 31 percent to find content and 29 percent to see what is being talked about.
As far as 2022, Instagram has reached a brand value of 33 billion dollars and the estimate of Brand Finance It is equivalent to the series of challenges that these platforms have to face, to maintain this prevalence of their value in the market in the face of competition and the market’s own development, such as a greater demand for services by new users, trends that prevail in networks, among other aspects that define new directions for these platforms.
In the midst of such efforts, changes in social networks come increasingly challenging, for example, we recently learned that Snapchat was closing departments such as new projects, as part of its restructuring in which it was shedding employees amid the inflation.
The contraction of businesses in this difficult economic season and the changes that are being made in strategic departments such as new products give us an idea of how social networks are concentrating their work on the day-to-day operation of their businesses.
Changes on Instagram: repost
A test beta in Instagram now allows a small group of users to use the tool to share content from others and thus joins platforms such as Twitter either Facebookwhich already allow it and which has become key to their business.
Adam Mosseri, CEO of Instagramis the first profile in which the test of this tool was identified, according to the specialist in network issues, Matt Navarre. The social network ensures that it is a way of being able to share content with followers within these platforms.
The argument used by the social network, in the voice of a spokesperson who shared details with tech crunchis that it is a way to be able to give credit to the creator of original content and help in the distribution of their content, following the tool that is currently followed in the Instagram stories section.
This is what the new instagram repost feature intro screen looks like
h/t @alex193a pic.twitter.com/VbwIvRluE6
– Matt Navarra (@MattNavarra) September 9, 2022
With all these changes in the social network industry, core activities are established in digital communication, which serve as a guideline to be able to innovate in the way people interact today.