Instagram is one of the most popular social networks right now. This social network has a different way of reaching the public. So the publications that you will make of your pharmacy will be more attractive and are displayed in a completely visual way. If you want to use Instagram for your pharmacy, then we are going to explain everything you need about this social network.
How to use Instagram for your pharmacy and promote it?
The first thing you should know is what is the perfect type of publication in this social network. Here are some keys:
- Post regularly to keep your followers engaged.
- Photos are more engaging and come more directly than videos.
- A post featuring a person performs better than images we upload with different content.
- Overwhelming with too many hastags makes the user lose interest. Do not use more than 5 so as not to annoy the user with too much information.
- If you want to promote a product from your pharmacy, including real people who use the product will increase interaction considerably.
Convert users into potential customers
Once you know what is the ideal type of publication that you should make on Instagram to attract the attention of users, the important thing will be to convert them into customers. To do this, you must take into account some tips when using Instagram for your pharmacy.
awaken a need
Launch, for example, a product on your Instagram profile for your pharmacy, accompanied by a discount limited to a certain number of units.
Show the new products
Make different campaigns with your products according to the time of year in which you find yourself. When you have a new product you can upload it to your pharmacy’s Instagram to show it to your customers.
Repost your followers on Instagram for your pharmacy
You can organize a contest through your pharmacy account, using a certain hastag. When the contest has ended and the winner has been published, you can make him the protagonist on your board if he has published the gift on his personal profile.
Provide a moment of disconnection
You can change the dynamics of your posts with an image where you can share different content. For example, you can tell trivia related to health or phrases with a positive message.
Connect and interact through the Instagram profile for your pharmacy
Once you have uploaded the photos to your profile, enter a link to your website or online sales platform. You can add hashtags for greater reach and respond to comments to start building a relationship with your followers. You can move through accounts that interest you and have a greater number of followers so that they get to know you.
You must remember that not everything is the product. You can show the actions you carry out in the day to day of your pharmacy and show the human team. You can also share a change to your storefront.
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