After being the protagonist of a streak of bad and mediocre titles, the Overcast Crusader was finally able to boast a great success in the field of video games with Batman: Arkham Asylum.
Released in 2009, it was a title whose plot took elements from the graphic novel by Grant Morrison and Dave McKean Arkham Asylum: A Serious House on Serious Earth, and which gave players the opportunity to feel like Batman, thanks to gameplay that included stealth, research, use of gadgets and a great combat system.
That game was followed by a sequel in 2011 called Batman: Arkham City that moved the action from the confines of an island to the open environment of the title prison-city.
Batman: Arkham City was unanimously celebrated by critics and the public and can be safely stated to be the best Batman game to date.
At the time it was recorded that it was a sales success and the latest information available, dating from 2012, indicated that it had displaced six million units.
But now new information emerges about the detached not of a financial report, but the LinkedIn profile of Michael Elkind, who managed global marketing franchise Warner Brothers Interactive Entertainment from 2010 to 2012.
Elkind says he saw to it that Batman’s gaming business evolved from a critical feat to a multi-million dollar franchise.
Batman: Arkham City sold 12.5 million units, generated $600+ million in revenue.
The last reported figure was 6 million shipped by February 2012.https://t.co/lBdDrVFosH pic.twitter.com/TWPfwJjMUd— Timur222 (@bogorad222) July 25, 2020
He claims he managed Batman: Arkham City’s global marketing, sales, digital, content, branding and B2B marketing strategies, and that his work was crucial to the game’s selling over 12.5 million units during the period. 2011-2012, which translated into earnings of more than 600 million dollars.
He also says the key to success was an innovative marketing approach, founded on a triple-A media strategy and disruptive, creative, and trans-media content, earning him recognition as Warner of the Year by the Warner retail team. Bros. Interactive.
Elkind’s saying has logic, since Batman: Arkham City was followed by Batman: Arkham Origins (released in 2013) and Batman: Arkham Knight (released in 2015), games whose realization involved millionaire investments.